Market & Trends
Key trends from refillable cosmetics to anhydrous formulas...
What are the current trends to make your beauty products more sustainable and how can you truly engage with consumers. We'll take you first to the definition of sustainable beauty, so we make it clear, what sustainability in beauty stands for. Then we'll demonstrate the trend
Shall we embrace de-construction?
It seems that everywhere you look now people are deconstructing the established models, and trying to develop a new narrative around identity, belonging, owning, etc. The world is changing at a very rapid pace and it can look scary, when all we know seems to fall into pieces. And there
Aluminium and the beauty industry
SUSTAINABILITY ALUMINIUM & ENERGY As mentioned in a previous article, Aluminium sourcing energy intensity has decreased in the last 30 years and will keep decreasing with innovations and new agreements on sustainable energy. Aluminium production also generates greenhouse gases and this will be improved as manufacturers improve their process. Energy
Do we need another one
Do you think innovation is slowing down? It doesn’t seem like it with all of the new brands, and new ideas coming into the market. I also witness a great deal of innovations coming from the supply side with new materials for packaging or ingredients from the biotech for
I innovate, you innovate, we innovate in sustainable beauty
Last week at Cosmoprof in Bologna, we had the opportunity to meet some friends and beauty the industry. What TRENDS and INNOVATIONS did we identify at the show: * Packaging suppliers trends: new materials and new formats especially with the refillable aspect of beauty, and solid formulas… more in the next
What should you say to consumers about sustainability?
How should you go about sustainability? Many words have lost their meaning. Including sustainability. It’s so overused now that it’s not clear anymore what it means. It’s a bit like clean beauty. It carried meaning when it’s started a few years back, but now it is
100% Natural in cosmetics is not always better. it's all relative
Like zero plastic, 100% natural is not necessarily realistic and better for the environment. I used to think that plastic was the problem, but actually waste and microplastic is the issue. We need to learn to design for recyclability and for the planet. (we touch on that in the Sustainable
Five sustainable beauty packaging trends - 2022
As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no
It’s about rights
Gender equality today for a sustainable tomorrow Today is not just about women’s day, but about RIGHTS, and EQUAL rights. This year’s theme from the United Nations is about “ Gender equality today for a sustainable tomorrow”. A recent survey by the UN indicates that “ 80% of people displaced
Which side are you on, when it comes to conscious consumption
Are you pro Black-Friday, meaning that we all need an extra offer (as a consumer), and extra cash into the business (as a brand)? Or are you against it as it pushes for consumption and unhealthy behaviour. It’s a hard one to pick, because it's NOT the
Is your sustainable beauty strategy including diversity?
This week we’ve seen a bit more news about diversity, ageism and accessibility. I think that one can’t really be sustainable in beauty if he/she’s not thinking about diversity. We tend to develop new products in beauty with sustainability in mind with a focus on materials
Case Study - interview with Beauty Kitchen
Co-founded by Jo Chidley, Beauty Kitchen launched the first zero waste program with "Return, Refill, Repeat" scheme in the UK. They've created a return by Post or in-store refill taking care of the entire logistic - collecting, cleaning and transporting empties - and working with brands