Market & Trends
Introduction & Definition of sustainable beauty claims
The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims:
Post Clean Beauty, or just a new turn?
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. In less than 5 years, the clean beauty
Sustainable beauty packaging trends 2023. The year of renewal.
Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back
What 2022 taught us and what 2023 will bring in beauty packaging
A year has gone by already and it’s time to think back and take on the learnings. I wrote an article in early 2022 about the trends in beauty packaging. It’s time to look back into it and see what was true and what needs revision. The five
How to report on sustainability
Coty has just released its sustainability report, and more reports will be released on the market soon. These reports offer a different interpretation on what brands and companies are actively doing or changing when it comes to sustainability actions. Business model There are many ways you can look into sustainability.
Key trends from refillable cosmetics to anhydrous formulas...
What are the current trends to make your beauty products more sustainable and how can you truly engage with consumers. We'll take you first to the definition of sustainable beauty, so we make it clear, what sustainability in beauty stands for. Then we'll demonstrate the trend
Shall we embrace de-construction?
It seems that everywhere you look now people are deconstructing the established models, and trying to develop a new narrative around identity, belonging, owning, etc. The world is changing at a very rapid pace and it can look scary, when all we know seems to fall into pieces. And there
Aluminium and the beauty industry
SUSTAINABILITY ALUMINIUM & ENERGY As mentioned in a previous article, Aluminium sourcing energy intensity has decreased in the last 30 years and will keep decreasing with innovations and new agreements on sustainable energy. Aluminium production also generates greenhouse gases and this will be improved as manufacturers improve their process. Energy
Do we need another one
Do you think innovation is slowing down? It doesn’t seem like it with all of the new brands, and new ideas coming into the market. I also witness a great deal of innovations coming from the supply side with new materials for packaging or ingredients from the biotech for
I innovate, you innovate, we innovate in sustainable beauty
Last week at Cosmoprof in Bologna, we had the opportunity to meet some friends and beauty the industry. What TRENDS and INNOVATIONS did we identify at the show: * Packaging suppliers trends: new materials and new formats especially with the refillable aspect of beauty, and solid formulas… more in the next
What should you say to consumers about sustainability?
How should you go about sustainability? Many words have lost their meaning. Including sustainability. It’s so overused now that it’s not clear anymore what it means. It’s a bit like clean beauty. It carried meaning when it’s started a few years back, but now it is
100% Natural in cosmetics is not always better. it's all relative
Like zero plastic, 100% natural is not necessarily realistic and better for the environment. I used to think that plastic was the problem, but actually waste and microplastic is the issue. We need to learn to design for recyclability and for the planet. (we touch on that in the Sustainable