Market & Trends
New Beauty Brands you may have missed recently
Amongst the many launches, mergers and acquisitions, it can be hard to keep track of what's happening in the beauty market. Here is a quick recap of the brands that we’ve seen and that we think are bringing something different to the market, with a sustainable aspect - of
French glass maker invests in CleanTech
Groupe Pochet the French manufacturer of luxury glass - behind the Chanel N°5 bottle or the iconic Bee Bottle by Guerlain which was created by the Maison Pochet in 1853 - celebrated its 400-year anniversary in late June 2023 (watch our live report). Indeed the Verrerie Du Courval was
What is happening with skincare when it comes to sustainability? An overview of current trends.
The skincare market globally had an estimated value of 115,116 billion USD, in 2021, and will move beyond the 200,000 billion USD by 2026 according to a recent report by Euromonitor. Facial care remains the biggest segment with an estimated value of over 121,000 billion USD by
What consumers actually expect from brands when it comes to sustainability?
The Beauty Consumer & Sustainability Trends This introduction is an extract to our full report on sustainability and consumer trends. Sign-up and select the free option to access this article, and learn more about the Beauty Consumer & Sustainability Trends. Introduction to a three part report by Theresa Yee, a beauty and
How to develop refillable products for skin care, makeup and fragrance that are both responsible and desirable.
Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led
The beauty consumer & sustainability trends - part 3: key trends
In part 3, we highlight 10 sustainable beauty trends to keep on your radar - from dissolvable packaging and refillable to lab-grown ingredients and waterless formulas. Lab Grown Understanding of biotech beauty is growing among beauty consumers seeking more effective and safer formulas. In Germany, 25% of adults are interested
The beauty consumer & sustainability trends - part 2: new attitudes & behaviours
What does sustainability mean to consumers in the post-pandemic world? In part 2 of our beauty consumer & sustainability series, we highlight the new desires, priorities, and motivations to buying sustainable products as well as the barriers. What are the new perceptions & attitudes? Beauty consumers are making more conscious decisions when
The beauty consumer & sustainability trends - part 1: macro trends
In part one of our beauty consumer and sustainability series, we outline five of the biggest macro trends in sustainable beauty - from 360 transparency to all-inclusive beauty. 360 transparency Consumers expect even more from beauty brands when it comes to sustainability. Going beyond eco-friendly packaging, conscious consumers are now
The Beauty Consumer & Sustainability 2023
What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? Introduction Here in this short video we give you an introduction of what the report will cover,
Post Clean Beauty, or just a new turn? - part 3
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. How can brands leverage it? Consumer expectations and purchase behavior
Post Clean Beauty, or just a new turn? - part 2
So, the concept of Clean beauty is shifting… From Clean Beauty…To Conscious Beauty
Introduction & Definition of sustainable beauty claims
The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims: