Market & Trends

Eva Lagarde
Members Public

How to report on sustainability

Coty has just released its sustainability report, and more reports will be released on the market soon. These reports offer a different interpretation on what brands and companies are actively doing or changing when it comes to sustainability actions. Business model There are many ways you can look into sustainability.

Eva Lagarde
Members Public

Key trends from refillable cosmetics to anhydrous formulas...

What are the current trends to make your beauty products more sustainable and how can you truly engage with consumers. We'll take you first to the definition of sustainable beauty, so we make it clear, what sustainability in beauty stands for. Then we'll demonstrate the trend giving you current market

Eva Lagarde
Members Public

Shall we embrace de-construction?

It seems that everywhere you look now people are deconstructing the established models, and trying to develop a new narrative around identity, belonging, owning, etc. The world is changing at a very rapid pace and it can look scary, when all we know seems to fall into pieces. And there

Eva Lagarde
Members Public

Do we need another one

Do you think innovation is slowing down? It doesn’t seem like it with all of the new brands, and new ideas coming into the market. I also witness a great deal of innovations coming from the supply side with new materials for packaging or ingredients from the biotech for

Eva Lagarde
Members Public

I innovate, you innovate, we innovate in sustainable beauty

Last week at Cosmoprof in Bologna, we had the opportunity to meet some friends and beauty the industry. What TRENDS and INNOVATIONS did we identify at the show: * Packaging suppliers trends: new materials and new formats especially with the refillable aspect of beauty, and solid formulas… more in the next

Eva Lagarde
Members Public

What should you say to consumers about sustainability?

How should you go about sustainability? Many words have lost their meaning. Including sustainability. It’s so overused now that it’s not clear anymore what it means. It’s a bit like clean beauty. It carried meaning when it’s started a few years back, but now it is

Eva Lagarde
Members Public

100% Natural in cosmetics is not always better. it's all relative

Like zero plastic, 100% natural is not necessarily realistic and better for the environment. I used to think that plastic was the problem, but actually waste and microplastic is the issue. We need to learn to design for recyclability and for the planet. (we touch on that in the Sustainable

Eva Lagarde
Members Public

Five sustainable beauty packaging trends - 2022

As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no

Eva Lagarde
Members Public

It’s about rights

Gender equality today for a sustainable tomorrow Today is not just about women’s day, but about RIGHTS, and EQUAL rights. This year’s theme from the United Nations is about “ Gender equality today for a sustainable tomorrow”. A recent survey by the UN indicates that “ 80% of people displaced

Eva Lagarde
Members Public

Which side are you on, when it comes to conscious consumption

Are you pro Black-Friday, meaning that we all need an extra offer (as a consumer), and extra cash into the business (as a brand)? Or are you against it as it pushes for consumption and unhealthy behaviour. It’s a hard one to pick, because it's NOT the good against

Eva Lagarde
Members Public

Is your sustainable beauty strategy including diversity?

This week we’ve seen a bit more news about diversity, ageism and accessibility. I think that one can’t really be sustainable in beauty if he/she’s not thinking about diversity. We tend to develop new products in beauty with sustainability in mind with a focus on materials

Eva Lagarde
Members Public

Packaging Trends - a consumer view - Part 3

Perceptions In this article we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is by far the preferred packaging material when respondents were asked to choose based on 15 environmental, practical and visual attributes. Paper/cardboard came out as the clear winner on 10 attributes: recyclable nature,