Market & Trends

Eva Lagarde
Members Public

Eco-desirability as a source of inspiration in beauty innovation

Looking at the beauty market and the appetite for sustainable solutions, consumers are still widely attracted by luxury and experience, primarily. Developing a good product for the planet is a requirement, but not at the expense of an enjoyable experience. Green, often tagged as less attractive, is now getting a


Eva Lagarde
Members Public

From experience and ethereal to playful design, a few trends driving the South Korean market

Following an interview with 주설아  Joo Seol-ah, founder & creative director of a South Korean branding & design studio dyr Joolia, at PCD Milan, we uncover the main trends in packaging design in this local market. From minimal design to playful products, Korean consumers are always on the lookout for


Sara Vincini
Members Public

Consumer & Sustainability Perceptions 2024: Southern Europe

Our Consumer & Sustainability Perceptions 2024 report is part of a series of reports that explores how consumers view beauty and sustainability around the globe.  This report spotlights four countries in Southern Europe (Italy, Spain, Portugal and Greece). It includes consumer data and insights as well as highlights local beauty


Sara Vincini
Members Public

Skinification, Scalp care, and Sustainability: An overview of the top 3 hair care trends

Hair care is the second segment of the beauty and personal care market, after skincare, and is rapidly growing with a +4.3% annual growth (CAGR) between 2020-2024, approaching nearly $94 billion today. Attention to health, skinification, product heritage, and scientific background are the elements that will provide the backdrop


Eva Lagarde
Members Public

"Hair Care needs technical packaging that works like magic", says Cécile Pompili from Lumson

With a global value of $94 billion in 2024 – forecasted to reach $213.47 billion by 2032, at an annual growth estimated at 10.4% – it’s safe to say that the hair care market is experiencing strong growth.  Within this segment, scalp care, skinification, and sustainability are already standing


Theresa Yee
Members Public

Consumer & Sustainability Perceptions 2024: UK & Northern Europe

Our Consumer & Sustainability Perceptions 2024 report is part of a series of reports that explores how consumers view beauty and sustainability around the globe.  This report focuses on the UK market and Scandinavian countries (Norway, Sweden, Finland and Denmark). It includes consumer data and insights as well as highlights


Eva Lagarde
Members Public

L’Occitane en provence, impact native?

The French Native brand always had a sustainability ethos from the sourcing of its natural ingredients in the south of France to the reduction of the impact of its packaging, with, for example, the launch, as early as 1976, of a deposit system for its glass packaging. L’OCCITANE, supported


Eva Lagarde
Members Public

Longevity and Biomimetism were among the trends at InCosmetics in Paris

InCosmetics was back in the event calendar in Paris this year with a vivid exhibition and a packed 3 days. Innovations seemed less strong in appearance, but deep in Research and Development in my opinion. In other words, innovations may have looked a bit pale to the untrained eyes but


Eva Lagarde
Members Public

Vitalism, is the next big beauty trend - according to Beautystreams

It’s all about living longer while living stronger, expressed Beautystreams in its latest endeavour; “Cosmovision”, a macro forecast that examines large-scale societal trends and their potential effects on the beauty industry.  This article is an extract of the Beautystreams report, available HERE It is more about mindset and outlook


Eva Lagarde
Members Public

The value of waste in the beauty industry

Imperfect products have long been, and are still considered a liability. In today's world, where every penny counts and every sustainable action is worthwhile, it might be time to transform discarded products into valuable items. TK Maxx (UK) or TJ Maxx (US) surfed on this concept of selling


Eva Lagarde
Members Public

Mono skincare, redefining beauty with a new skincare routine

Following two years of R&D and a complete reformulation, Mono Skincare re-launches the world's first waterless extemporaneous dermo-cosmetics range. Just add water and the magic happens! Easier said than done though. The story goes like this. After a successful launch in pre-sales at the end of


Eva Lagarde
Members Public

Is sustainability ugly? A designer viewpoint.

The beauty industry has implemented more and more sustainable solutions within the last 2 to 3 years. The covid period has highlighted consumers' interest for cleaner, greener and healthier products. But it seems now that with the economic crisis and the general anxiety created within the market consumers do