Eva Lagarde

Eva Lagarde

Eva is supporting beauty professionals to make informed decisions, and building stronger portfolios and better “sustainable” marketing claims.

Eva Lagarde
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The beauty consumer & sustainability trends - intro

Intro of our beauty consumer and sustainability series:   * What does sustainability mean to consumers in the post-pandemic world? * What are their new desires and priorities when considering beauty’s sustainability * What are shopper’s motivations to sustainable consumption and the roadblocks? * 10 sustainable beauty trends


Eva Lagarde
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It's coming

I don't know if you read what I mentioned in my last article of 2022, but I found that accessible beauty didn't make much progress last year. Brands are proving me wrong. 2023 is starting with a bang!  A few innovations have been released in the last two weeks. You


Eva Lagarde
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Climate Change, Pollution or Resources Depletion: which one do you want to address?

There is no denying that the planet is going through a massive climate change with rising temperatures in summer and cold storms in winter… and weather will keep showing unusual activity with the El Niño phenomenon, so prepare for another hot summer after the freezing storm this winter in the


Eva Lagarde
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How to make luxury beauty products more sustainable. A case study with Meiyume

A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that  “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words, it’


Eva Lagarde
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40 years in the making. How DAVINES sustainability vision is taking shape.

We were lucky to visit the Davines headquarters in 2022, and were impressed by the true sustainable commitments of the haircare brand, and thought it was worth giving our members a bit of information as a case study, for best-in-class sustainable beauty. Davines, is the company that has the words


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It ain't over till it's over

With restrictions increasing around packaging, especially with the latest EU Green Deal with the clear intention to " putting an end to wasteful packaging, boosting reuse and recycling", Europe is setting ambitious targets. This in addition to the already higher materials and transportation costs, and the added pressure on the supply


Eva Lagarde
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What 2022 taught us and what 2023 will bring in beauty packaging

A year has gone by already and it’s time to think back and take on the learnings. I wrote an article in early 2022 about the trends in beauty packaging.  It’s time to look back into it and see what was true and what needs revision. The five


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What happened at Cosmoprof Asia 2022

After 3 years of hiatus Cosmoprof was able to come back to life, in Singapore this time, for 3 days of exhibition, with a strong international presence and multi sectors with Cosmetics & Toiletries, Beauty Salon, Clean & Hygiene, Hair Salon, Nail & Accessories, Natural & Organic. The tradeshow will return to HongKong next


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Shall we look for convenience first when developing refillable beauty?

The economic model of beauty products on the market is based on innovation appeal. In other words, we mostly attract consumers with newness to invite them to purchase our products. In an effort to become more sustainable, and in order to follow upcoming regulations (AGEC law in France for instance)


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How to report on sustainability

Coty has just released its sustainability report, and more reports will be released on the market soon. These reports offer a different interpretation on what brands and companies are actively doing or changing when it comes to sustainability actions. Business model There are many ways you can look into sustainability.


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How Clarins is tackling transparency within the beauty sphere

With a pilot launch in the US market, Clarins has just released the Clarins TRUST platform with a focus on formulation transparency and discloses the origin of its natural ingredients backed by blockchain technology. T.R.U.S.T - which stands for Traceability, Responsibility, Uniqueness, Security & Transparency - is


Eva Lagarde
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welcome to the new re/sources

Bonjour, It's been a long time coming - hence being silent for the last few weeks -. We are moving away from online courses to offer you educational & informative content on a subscription basis. You will have access to in-depth reports about sustainable beauty for marketing and product development with