Eva Lagarde

Eva Lagarde

Eva is supporting beauty professionals to make informed decisions, and building stronger portfolios and better “sustainable” marketing claims.

Eva Lagarde
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Logsitock is revolutionising in-store stock for increased consumer experience

Left without a viable professional option during the Covid crisis, Alexis Bourget - founder of Logistock - ventured into pharmacies, and decided to develop a system to improve stock management and shelves turnaround in order to increase consumers' experience. With its system, shelves can be replenished and stock can


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"Hair Care needs technical packaging that works like magic", says Cécile Pompili from Lumson

With a global value of $106.91 billion in 2024 – forecasted to reach $213.47 billion by 2032, at an annual growth estimated at 10.4% – it’s safe to say that the hair care market is experiencing strong growth.  Within this segment, scalp care, skinification, and sustainability are already


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When hormonal health is the new wellness with Valerie

Valerie - not your neighbour’s name - but, a new beauty supplement brand, will launch in the UK, in July 2024, aiming at women in perimenopause. Co-founded in December 2023, with R&D spanning back over two years, by beauty retail expert Wizz Selvey and wellness guru Olly


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L’Occitane en provence, impact native?

The French native beauty brand started its sustainability journey with regards to packaging since its beginnings in 1976. Since the beginning in 1976, when the founder put in place a deposit system in shops for glass containers. The brand always had a sustainability ethos from the sourcing of its natural


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The Unseen launches mascara with algae-based black pigment

UK beauty trailblazer, The Unseen, is unveiling a groundbreaking bio-based black pigment sourced from upcycled algae waste biomass. This innovative pigment, developed over a span of five years in collaboration with Living Ink Technologies, a specialist in eco-friendly pigments and inks, marks a significant leap in sustainable cosmetics. Algae as


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When tinctorial plants colour lips with Le Rouge Français

Founded in 2020 by Elodie Carpentier and Salem Ghezaili, Le Rouge Français is embracing the language of luxury while providing exquisitely green formulations. Sourced from tinctorial plants, all pigments or dyes are botanical, making it a patented, natural and make-up brand. The range is vegan and certified organic, with formulas


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New EU rules to reduce, reuse and recycle packaging

On Wednesday 24th April 2024, The European parliament adopted new measures to make packaging more sustainable and reduce packaging waste in the EU. The regulation, which aims to tackle constantly growing waste, harmonise internal market rules and boost the circular economy, was approved with 476 votes in favour, 129 against


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Longevity and Biomimetism were among the trends at InCosmetics in Paris

InCosmetics was back in the event calendar in Paris this year with a vivid exhibition and a packed 3 days. Innovations seemed less strong in appearance, but deep in Research and Development in my opinion. In other words, innovations may have looked a bit pale to the untrained eyes but


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PERS or when quiet luxury branches out into skincare

P.E.R.S - which stands for Protect, Enhance, Repair, Stimulate - is the new French skincare brand that aims to bring routine essentials to optimum potency. The range is composed of only 7 products in a 4-step routine and offers a sunscreen gel all the way to a


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Vitalism, is the next big beauty trend - according to Beautystreams

It’s all about living longer while living stronger, expressed Beautystreams in its latest endeavour; “Cosmovision”, a macro forecast that examines large-scale societal trends and their potential effects on the beauty industry.  This article is an extract of the Beautystreams report, available HERE It is more about mindset and outlook


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The value of waste in the beauty industry

Imperfect products have long been, and are still considered a liability. In today's world, where every penny counts and every sustainable action is worthwhile, it might be time to transform discarded products into valuable items. TK Maxx (UK) or TJ Maxx (US) surfed on this concept of selling


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Mono skincare, redefining beauty with a new skincare routine

Following two years of R&D and a complete reformulation, Mono Skincare re-launches the world's first waterless extemporaneous dermo-cosmetics range. Just add water and the magic happens! Easier said than done though. The story goes like this. After a successful launch in pre-sales at the end of