Eva Lagarde

Eva Lagarde

Eva is supporting beauty professionals to make informed decisions, and building stronger portfolios and better “sustainable” marketing claims.

Eva Lagarde
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Beauty Innovations from sunny Los Angeles!

Along with the sun, MakeUp in Los Angeles brought us interesting beauty innovations. The main trend this year was metalisation across the categories. From formulas to packaging, shine is back, and you would ask, what is sustainable about this? Well read on! Check out our live reviews on our instagram


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Pharma-Recharge, a refillable beauty initiative in French pharmacies

Launched in June 2023, the pharma-recharge initiative is led by 5 brands which are mainly distributed in pharmacies. WIth Garancia (Unilever Prestige), Bioderma (NAOS), Pierre Fabre, La Rosée and Mustela (Laboratoires Expanscience), the initiative intends to release a refillable beauty format accessible to all in the french extensive pharmacy network


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ARTDECO, a refill-native make-up brand?

This Case Study is part of a report about Refillable Beauty released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies: * ARTDECO - HERE


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Sustainable Beauty Innovations - Packaging & Formulations (EN)

As we are starting 2024 with a dash, we are releasing a report on all the innovations seen in 2023 in Ingredients and Formulation as well as packaging. We have identified 5 main trends in Ingredients & Formulations : * Upcycling * Not a new concept but a growing one. Similar to waste


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Innovations Durables et Beauté - Emballage et Formulations (FR)

Alors que nous entamons 2024 sur les chapeaux de roues, nous publions un rapport sur toutes les innovations observées en 2023 en matière d'ingrédients et de formulations, ainsi que d'emballages. Nous avons identifié 5 grandes tendances en matière d'ingrédients et de formulations : * Upcycling * Le


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Mimétique or using biomimetics to enhance the skin properties

Mimétique is the French skincare brand that works on imitating the skin's natural activity so it can regenerate it. It's the new generation of French dermocosmetics 3.0 using the concept of biomimetism. Backed by science, MIMÉTIQUE is changing the codes of traditional cosmetics with its


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Romilly Wilde and the Science of Beauty

This week, we met with the founder of biotech beauty brand Romilly Wilde, Susie Willis, who started the project back in 2016, when very little was developed in green science. Green science or Biotech was already existing but it wasn’t as trendy as it has become now, and finding


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Beauty Innovations released in Paris - Jan 24

Attending Cosmet'Agora followed by Paris Packaging Week has been a busy start to the year. Watch our live reviews of the shows on Instagram: LINK and read more below. At Cosmetagora, notable innovations include * Flake-like formulations for mono-dose skincare, with just an addition of water or serum: with


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What does sustainability mean to M.A.C cosmetics?

During MakeUp in NewYork 2023 we met with Sebba Alqetrani, who is Director of Sustainability and Packaging. Estee Lauder Cies has a strong commitment to sustainability and M.A.C Cosmetics, a brand known for its unique equity and commitment to creative beauty, has embedded sustainability into its core values


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Doucé, a Franco-Chinese brand to conquer the kids space in China, France and elsewhere

We met the founder of Doucé, Natacha Tarascon at Cosmoprof Asia last November. Originally from Montpellier, Natacha worked for Pierre Fabre, Bioderma and Nuxe, in Latin America, the Middle East, Hong Kong, and Shanghai in the last nine years where she founded Doucéa. The brand is available in France, China


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Nerra - Embracing ancient rituals to tap into holistic beauty

NERRĀ which stands for New Era Responsibility is the new indie brand to set foot in America and is bringing the ritual of the hammam to urban consumers for a focus on time and self-care.  The body care prestige brand is releasing a Body Cleansing Ritual with a four-step bathing


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TiL: 4 years of development around the Linden tree - uncovering nature’s wealth

When sisters & cosmetics professionals Sylvie and Odile Polette decided to explore the benefits of the Linden tree they did not expect to uncover so many actives and benefits applicable to a beautycare line. And TiL was born (TiL means Linden tree in old French) after 4 years of rich