Theresa Yee

Theresa Yee

A beauty and wellness journalist and trend forecaster with 15 years’ experience in the cosmetics industry. Previously, she was the senior beauty strategist at global trend forecasters WGSN.

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Sepia: making skincare clinical trials more inclusive

With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones.  Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience


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Beauty & Diversity 2024: Brands & Product Trends - Part 2

This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. In part 2 of this series, we take a look at some of the key emerging trends and highlight the top beauty and wellness brands


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Beauty & Diversity 2024: Market & Consumer Insights - Part 1

This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. Part 1 focuses on what's happening currently in the beauty diversity space with consumer insights and data, plus the key considerations all beauty


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Sustainable formulation Innovations: Brands

This report showcases all the latest beauty launches in 2023 - from luxury to mass brands in the sustainability space - with a focus on “green” formulations.  We have split the report into the following sections: 1. RECREATE: lab-grown ingredients using biotechnology 2. REDUCE: waterless beauty products and single-dose skincare


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Consumer & Sustainability Perceptions 2024: APAC

This report takes a deep dive into the APAC market and explores how Asian consumers in Japan, South Korea, China and India view beauty and sustainability. It will include data and insights around buying behaviours as well as examples of local brands leading in the beauty sustainability space. This report


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Sustainable Packaging Innovations: Brands - part 4 Recover

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,


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Sustainable Packaging Innovations: Brands - part 3 Recycle

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,


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Sustainable Packaging Innovations: Brands - part 2 Reduce

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,


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Sustainable Packaging Innovations: Brands - Part 1 Reuse / Refill

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,


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Accessible Beauty: the new priority in inclusivity

The beauty industry has made great strides in embracing greater inclusivity in the past few years - from creating diverse colour cosmetics that appeal to all skin tones to offering products to cater for different hair textures, body types, gender identities and age. However, one underserved consumer group that is


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Making beauty packaging more accessible for everyone. An interview with Victoria Watts, founder of CyR.U.S.

This interview is part of an in-depth report about accessible beauty. Read more HERE When it comes to creating packaging that is accessible to everyone, Victoria Watts, founder of CyR.U.S., knows just how to do it. Watts has created a universal and intuitive solution that uses raised, tactile


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What consumers actually expect from brands when it comes to sustainability?

The Beauty Consumer & Sustainability Trends This introduction is an extract to our full report on sustainability and consumer trends. Sign-up and select the free option to access this article, and learn more about the Beauty Consumer & Sustainability Trends. Introduction to a three part report by Theresa Yee, a