Accessible Beauty: the new priority in inclusivity
The beauty industry has made great strides in embracing greater inclusivity in the past few years - from creating diverse colour cosmetics that appeal to all skin tones to offering products to cater for different hair textures, body types, gender identities and age. However, one underserved consumer group that is
Making beauty packaging more accessible for everyone. An interview with Victoria Watts, founder of CyR.U.S.
When it comes to creating packaging that is accessible to everyone, Victoria Watts, founder of CyR.U.S., knows just how to do it. Watts has created a universal and intuitive solution that uses raised, tactile symbols and embossed QR codes on packaging to improve product accessibility and also help
What consumers actually expect from brands when it comes to sustainability?
The Beauty Consumer & Sustainability Trends This introduction is an extract to our full report on sustainability and consumer trends. Sign-up and select the free option to access this article, and learn more about the Beauty Consumer & Sustainability Trends. Introduction to a three part report by Theresa Yee, a beauty and
The beauty consumer & sustainability trends - part 3: key trends
In part 3, we highlight 10 sustainable beauty trends to keep on your radar - from dissolvable packaging and refillable to lab-grown ingredients and waterless formulas. Lab Grown Understanding of biotech beauty is growing among beauty consumers seeking more effective and safer formulas. In Germany, 25% of adults are interested
The beauty consumer & sustainability trends - part 2: new attitudes & behaviours
What does sustainability mean to consumers in the post-pandemic world? In part 2 of our beauty consumer & sustainability series, we highlight the new desires, priorities, and motivations to buying sustainable products as well as the barriers. What are the new perceptions & attitudes? Beauty consumers are making more conscious decisions when
The beauty consumer & sustainability trends - part 1: macro trends
In part one of our beauty consumer and sustainability series, we outline five of the biggest macro trends in sustainable beauty - from 360 transparency to all-inclusive beauty. 360 transparency Consumers expect even more from beauty brands when it comes to sustainability. Going beyond eco-friendly packaging, conscious consumers are now
The Beauty Consumer & Sustainability 2023
What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? Introduction Here in this short video we give you an introduction of what the report will cover,