Diversity & Inclusion
Guide Beauty, how universal design is becoming a competitive advantage
We met with founder Terri Bryant who developed the beauty brand Guide Beauty from her own experience as a makeup artist diagnosed with Parkinson's disease. She went on a journey to develop an inclusive makeup range with easy-to-handle tools that help application. In this article we hope to
Sepia: making skincare clinical trials more inclusive
With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones. Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience
Beauty & Diversity 2024: Brands & Product Trends - Part 2
This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. In part 2 of this series, we take a look at some of the key emerging trends and highlight the top beauty and wellness brands
Beauty & Diversity 2024: Market & Consumer Insights - Part 1
This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. Part 1 focuses on what's happening currently in the beauty diversity space with consumer insights and data, plus the key considerations all beauty
How do Asian markets perceive sustainability?
Sustainability has different aspects and is largely influenced by culture. You probably have already considered how local culture can influence consumption. It was a very trendy topic in the early 2000s largely expressed with the word glocalisation. A mix of globalisation and localisation. Brands offering localised versions of their products.
Accessible Beauty: the new priority in inclusivity
The beauty industry has made great strides in embracing greater inclusivity in the past few years - from creating diverse colour cosmetics that appeal to all skin tones to offering products to cater for different hair textures, body types, gender identities and age. However, one underserved consumer group that is
Making beauty packaging more accessible for everyone. An interview with Victoria Watts, founder of CyR.U.S.
This interview is part of an in-depth report about accessible beauty. Read more HERE When it comes to creating packaging that is accessible to everyone, Victoria Watts, founder of CyR.U.S., knows just how to do it. Watts has created a universal and intuitive solution that uses raised, tactile
Shall we embrace de-construction?
It seems that everywhere you look now people are deconstructing the established models, and trying to develop a new narrative around identity, belonging, owning, etc. The world is changing at a very rapid pace and it can look scary, when all we know seems to fall into pieces. And there
What should you say to consumers about sustainability?
How should you go about sustainability? Many words have lost their meaning. Including sustainability. It’s so overused now that it’s not clear anymore what it means. It’s a bit like clean beauty. It carried meaning when it’s started a few years back, but now it is
It’s about rights
Gender equality today for a sustainable tomorrow Today is not just about women’s day, but about RIGHTS, and EQUAL rights. This year’s theme from the United Nations is about “ Gender equality today for a sustainable tomorrow”. A recent survey by the UN indicates that “ 80% of people displaced