Sustainable beauty packaging news and innovations. Turn your beauty and luxury portfolio into more sustainable solutions
The economic model of beauty products on the market is based on innovation appeal. In other words, we mostly attract consumers with newness to invite them to purchase our products. In an effort to become more sustainable, and in order to follow upcoming regulations (AGEC law in France for instance)
What are the current trends to make your beauty products more sustainable and how can you truly engage with consumers. We'll take you first to the definition of sustainable beauty, so we make it clear, what sustainability in beauty stands for. Then we'll demonstrate the trend giving you current market
Now that we’ve seen how paperboard is made, we will see in the conversion (transforming a sheet of paper board into a box) what change can you make to improve the environmental impact of your products. In this topic the following SDG and targets can be applied:
This is a definition of what we think is to be considered when thinking about sustainability. We hope this might give you a framework. This definition is meant to evolve too. UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS re/sources wants you and your brand to make actionable and impactful choices that
What can we learn from the past? This brief historical overview of the evolution of beauty packaging has been created in collaboration with the Musée International de la Parfumerie (MIP) and Anne de Thoisy-Dallem. If you want to learn more about beauty, perfumery you could always plan a visit in
As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no
When it comes to waste, there is a lot of misinformation. Should you remove the cap of your packaging? Should you leave it on? Should you separate all the different parts? We often get asked a lot of questions about product development and recycling. Since beauty products can be very
The noose is tightening around beauty brands, and more precise decisions must be made in terms of product development and marketing claims. In the UK, from April 2022, all plastic packaging that does not contain 30% of PCR content will be taxed £200 per tonne. The tax applies to businesses
As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge? You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable? Talking to a Beauty
Happy New Year, all our best wishes for 2022.We wish you happiness, freedom and the fulfilment of long awaited dreams! We hope you didn’t make too many resolutions and avoided adding burden onto your shoulders. We’ve been through two tough years, so here’s to a better