Packaging

Sustainable beauty packaging news and innovations. Turn your beauty and luxury portfolio into more sustainable solutions

Eva Lagarde
Members Public

Shall we look for convenience first when developing refillable beauty?

The economic model of beauty products on the market is based on innovation appeal. In other words, we mostly attract consumers with newness to invite them to purchase our products. In an effort to become more sustainable, and in order to follow upcoming regulations (AGEC law in France for instance)

Eva Lagarde
Members Public

Key trends from refillable cosmetics to anhydrous formulas...

What are the current trends to make your beauty products more sustainable and how can you truly engage with consumers. We'll take you first to the definition of sustainable beauty, so we make it clear, what sustainability in beauty stands for. Then we'll demonstrate the trend giving you current market

Eva Lagarde
Members Public

Sustainable Packaging - a definition

This is a definition of what we think is  to be considered when thinking about sustainability. We hope this might give you a framework. This definition is meant to evolve too. UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS re/sources wants you and your brand to make actionable and impactful choices that

Eva Lagarde
Members Public

Packaging in the early 20th century

What can we learn from the past? This brief historical overview of the evolution of beauty packaging has been created in collaboration with the Musée International de la Parfumerie (MIP) and Anne de Thoisy-Dallem. If you want to learn more about beauty, perfumery you could always plan a visit in

Eva Lagarde
Members Public

Five sustainable beauty packaging trends - 2022

As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no

Eva Lagarde
Members Public

Everything about the end of life of your beauty products

When it comes to waste, there is a lot of misinformation. Should you remove the cap of your packaging? Should you leave it on? Should you separate all the different parts? We often get asked a lot of questions about product development and recycling. Since beauty products can be very

Eva Lagarde
Members Public

Sustainability beauty and regulations/restrictions for packaging

The noose is tightening around beauty brands, and more precise decisions must be made in terms of product development and marketing claims. In the UK, from April 2022, all plastic packaging that does not contain 30% of PCR content will be taxed £200 per tonne. The tax applies to businesses

Eva Lagarde
Members Public

Keeping a competitive edge in sustainability and beauty?

As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge? You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable? Talking to a Beauty

Eva Lagarde
Members Public

what to wish for in 2022?

Happy New Year, all our best wishes for 2022.We wish you happiness, freedom and the fulfilment of long awaited dreams! We hope you didn’t make too many resolutions and avoided adding burden onto your shoulders. We’ve been through two tough years, so here’s to a better

Eva Lagarde
Members Public

The claims I won’t make in beauty and why

There are claims we can make easily because everybody understands or do they? It’s not clear what people understand or expect from your product or service. Making “green” claims is even more complex since it involves a lot of parameters. In other words, we need to understand why we

Eva Lagarde
Members Public

glass and the sustainable beauty quandary

Is it me or is it more and more confusing to know how to move to sustainable product development in beauty? I started to develop the course about a year ago, and I honestly think that it's getting more and more confusing for marketing professionals to make the RIGHT final

Eva Lagarde
Members Public

La plastique c’est fantastique, or is it?

Plastic is public enemy number 1. But is it realistic to remove it from our beauty ranges and think that all will be well, and everything will work smoothly? If we can’t live without plastic, what are the best solutions out there in beauty, and how to implement “cleaner”