Developing a more sustainable beauty product can be more challenging than you think, and I see a lot of misconceived ideas in the market. - Glass or Aluminium are better than plastic - 100% PCR material is easy to achieve - Carbon positive or negative is a great way to
As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge? You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable? Talking to a Beauty