Gems
Gems on the market. Little "pépites" that are bringing inspirational innovations on the market with regards to sustainability.
When soft perfume house is given a new breath
Founded by Isabelle Masson as an ode to purity in perfumery, the Maison Sabé Masson launched an innovative concept of perfume with skincare attributes, in solid or liquid format, for a gentle glide on the skin. “ As a girl, I would sit at my mother's dressing table and try all
caliray: Redefining Creativity and Sustainability
Caliray has been pushing the boundaries of creativity and sustainability since the brand's inception. We think their story is interesting to demonstrate how sustainability can be fun and attractive. After all, as we wrote recently, beauty is about beauty daring to dream! Embracing Unfiltered Beauty Caliray embodies the essence of
Making beauty packaging more accessible for everyone. An interview with Victoria Watts, founder of CyR.U.S.
When it comes to creating packaging that is accessible to everyone, Victoria Watts, founder of CyR.U.S., knows just how to do it. Watts has created a universal and intuitive solution that uses raised, tactile symbols and embossed QR codes on packaging to improve product accessibility and also help
40 years in the making. How DAVINES sustainability vision is taking shape.
We were lucky to visit the Davines headquarters in 2022, and were impressed by the true sustainable commitments of the haircare brand, and thought it was worth giving our members a bit of information as a case study, for best-in-class sustainable beauty. Davines, is the company that has the words
How Clarins is tackling transparency within the beauty sphere
With a pilot launch in the US market, Clarins has just released the Clarins TRUST platform with a focus on formulation transparency and discloses the origin of its natural ingredients backed by blockchain technology. T.R.U.S.T - which stands for Traceability, Responsibility, Uniqueness, Security & Transparency - is
Case Study - interview with Beauty Kitchen
Co-founded by Jo Chidley, Beauty Kitchen launched the first zero waste program with "Return, Refill, Repeat" scheme in the UK. They've created a return by Post or in-store refill taking care of the entire logistic - collecting, cleaning and transporting empties - and working with brands like Unilever and retailers
Case Study - an interview with Credo Beauty
Credo beauty has been setting "clean beauty" standards in the American market with strong guidelines on prohibited ingredients. They've also released sustainable packaging guidelines that give us an insights and what the market expectation regarding sustainability will be like. In a 15 minutes conversation with Mia Davis (in June 2021)
Case Study - an interview with BYBI beauty
pioneering sustainability since the inception of its beauty brand, BYBI has been pushing the boundaries of innovations with the first beauty formula to launch with Bakuchiol extract (natural retinol-like), the first beauty brand to use ShellWorks, innovation bacteria-made compostable packaging, with their Glow Currant booster. Here is a live interview