Gems
Gems on the market. Little "pépites" that are bringing inspirational innovations on the market with regards to sustainability.
The colour of luxury by Aora Mexico
The new indie make-up brand, just born out of Mexico, AORA MEXICO was launched last week in the United States and is aiming to reach a global audience. Filled with a spark that resonates with the new generation of independent thinkers, Aora Mexico aims to democratize color for a vibrant
S2K and the all-in-one “Charismastick”
The Charismastick by S2K Paris, launched in France in 2024 by founder Cherazad Sekkai, after a 2 year development phase. The idea behind the all-in-one product was to bring an easy makeup tool for busy women. The Charismastick is the first product launched by S2K Paris. This multifunctional 4-in-1 stick
The Island Cosmetics on making sunscreen a simple everyday beauty gesture
Started in 2020, with the Co.Lab.Ora lab in France, Sarra Vencatachellum went on a mission to develop a make-up product with high sunscreen, finding the best of both worlds. A powerful foundation with a robust SPF50. The task was easier said than done. After three and half years
When one beauty product might be just enough
While visiting MakeUp in New York, we met with Dr. Natacha Bonjout, founder of her eponymous brand, Bonjout Beauty, a French beauty brand based on the East Coast of the United States. Focused on beauty from the French Riviera, the pharmacist founder wanted to launch a beauty product full of
Accounting for carbon impact might be simpler than you think!
Thanks to today's technology, it is becoming easier to measure product life cycle (LCA) with task automation and open access to a global database. LCA is crucial to helping inform decision-making in product development that aligns with sustainability strategy.
Fasting is good for the skin, says Begoña Sanjuan of Ayuna
Launch 2017 market with launch in the US at the IBE—Indie Beauty Expo. The brand is present in the US at Detox Market and Beauty Hero and is also available DtoC—Direct to Consumer via its website. The vision of co-founders and industry veterans from Spanish brand Natura Bissé,
The Steam Bar: the premium “skinification” hair and scalp care brand for textured hair
The Steam Bar isn't just another inclusive hair care brand. Founded by British-born Nigerian Judy Koloko, the brand offers a premium product line for textured hair that merges the art of "skinification" with hair steaming - a ritual used by people of colour for generations that
Neo by Nature launches a refillable shampoo
The refillable native French beauty brand is launching a shampoo to extend its personal care range. Debuted in September 2021, with an innovative concept, offering beauty in tablets to activate with water with active ingredients like hyaluronic acid, Neo by Nature has now developed its technology into shampoo tablets. Following
Almora Botanica, or when ayurveda and adaptogenic plants save the skin
Almora Botanica is an indian skincare line founded on ayurvedic principles using only natural ingredients including adaptogenic ones. “ Powerful adaptogenic plants help the skin to manage stress and restore balance and are an integrative part of our truly unique skincare formulations.” explains the brand. In a recent interview with Ravi
Logistock is revolutionising in-store stock for increased consumer experience
Left without a viable professional option during the Covid crisis, Alexis Bourget - founder of Logistock - ventured into pharmacies, and decided to develop a system to improve stock management and shelves turnaround in order to increase consumers' experience. With its system, shelves can be replenished and stock can
When hormonal health is the new wellness with Valerie
Valerie - not your neighbour’s name - but, a new beauty supplement brand, will launch in the UK, in July 2024, aiming at women in perimenopause. Co-founded in December 2023, with R&D spanning back over two years, by beauty retail expert Wizz Selvey and wellness guru Olly
The Unseen launches mascara with algae-based black pigment
UK beauty trailblazer, The Unseen, is unveiling a groundbreaking bio-based black pigment sourced from upcycled algae waste biomass. This innovative pigment, developed over a span of five years in collaboration with Living Ink Technologies, a specialist in eco-friendly pigments and inks, marks a significant leap in sustainable cosmetics. Algae as