Gems
Gems on the market. Little "pépites" that are bringing inspirational innovations on the market with regards to sustainability.
Fasting is good for the skin, says Begoña Sanjuan of Ayuna
Launch 2017 market with launch in the US at the IBE—Indie Beauty Expo. The brand is present in the US at Detox Market and Beauty Hero and is also available DtoC—Direct to Consumer via its website. The vision of co-founders and industry veterans from Spanish brand Natura Bissé,
The Steam Bar: the premium “skinification” hair and scalp care brand for textured hair
The Steam Bar isn't just another inclusive hair care brand. Founded by British-born Nigerian Judy Koloko, the brand offers a premium product line for textured hair that merges the art of "skinification" with hair steaming - a ritual used by people of colour for generations that
Neo by Nature launches a refillable shampoo
The refillable native French beauty brand is launching a shampoo to extend its personal care range. Debuted in September 2021, with an innovative concept, offering beauty in tablets to activate with water with active ingredients like hyaluronic acid, Neo by Nature has now developed its technology into shampoo tablets. Following
Almora Botanica, or when ayurveda and adaptogenic plants save the skin
Almora Botanica is an indian skincare line founded on ayurvedic principles using only natural ingredients including adaptogenic ones. “ Powerful adaptogenic plants help the skin to manage stress and restore balance and are an integrative part of our truly unique skincare formulations.” explains the brand. In a recent interview with Ravi
Logistock is revolutionising in-store stock for increased consumer experience
Left without a viable professional option during the Covid crisis, Alexis Bourget - founder of Logistock - ventured into pharmacies, and decided to develop a system to improve stock management and shelves turnaround in order to increase consumers' experience. With its system, shelves can be replenished and stock can
When hormonal health is the new wellness with Valerie
Valerie - not your neighbour’s name - but, a new beauty supplement brand, will launch in the UK, in July 2024, aiming at women in perimenopause. Co-founded in December 2023, with R&D spanning back over two years, by beauty retail expert Wizz Selvey and wellness guru Olly
The Unseen launches mascara with algae-based black pigment
UK beauty trailblazer, The Unseen, is unveiling a groundbreaking bio-based black pigment sourced from upcycled algae waste biomass. This innovative pigment, developed over a span of five years in collaboration with Living Ink Technologies, a specialist in eco-friendly pigments and inks, marks a significant leap in sustainable cosmetics. Algae as
When tinctorial plants colour lips with Le Rouge Français
Founded in 2020 by Elodie Carpentier and Salem Ghezaili, Le Rouge Français is embracing the language of luxury while providing exquisitely green formulations. Sourced from tinctorial plants, all pigments or dyes are botanical, making it a patented, natural and make-up brand. The range is vegan and certified organic, with formulas
PERS or when quiet luxury branches out into skincare
P.E.R.S - which stands for Protect, Enhance, Repair, Stimulate - is the new French skincare brand that aims to bring routine essentials to optimum potency. The range is composed of only 7 products in a 4-step routine and offers a sunscreen gel all the way to a
The value of waste in the beauty industry
Imperfect products have long been, and are still considered a liability. In today's world, where every penny counts and every sustainable action is worthwhile, it might be time to transform discarded products into valuable items. TK Maxx (UK) or TJ Maxx (US) surfed on this concept of selling
Mono skincare, redefining beauty with a new skincare routine
Following two years of R&D and a complete reformulation, Mono Skincare re-launches the world's first waterless extemporaneous dermo-cosmetics range. Just add water and the magic happens! Easier said than done though. The story goes like this. After a successful launch in pre-sales at the end of
A glimpse into British Beauty Trends
This week was the famous Beauty Awards demonstration evening of the CEW UK. Probably the most sought-after B2B beauty event of the year in London (I might be biased!). “ The CEW Beauty Awards were launched in 2006 to recognise outstanding product innovation and creativity. Voted for by over 1,000