latest innovations in beauty packaging and sustainability
MakeUp in New York has closed the doors of its 12th edition with a bang. A great program of conferences and a great variety and quality of exhibitors from luxury packaging, to make-up and skincare formulas or accessories. Here are live video reviews at the show on our Instagram. The
Amongst the many launches, mergers and acquisitions, it can be hard to keep track of what's happening in the beauty market. Here is a quick recap of the brands that we’ve seen and that we think are bringing something different to the market, with a sustainable aspect - of
Groupe Pochet the French manufacturer of luxury glass - behind the Chanel N°5 bottle or the iconic Bee Bottle by Guerlain which was created by the Maison Pochet in 1853 - celebrated its 400-year anniversary in late June 2023 (watch our live report). Indeed the Verrerie Du Courval was
Caliray has been pushing the boundaries of creativity and sustainability since the brand's inception. We think their story is interesting to demonstrate how sustainability can be fun and attractive. After all, as we wrote recently, beauty is about beauty daring to dream! Embracing Unfiltered Beauty Caliray embodies the essence of
To ensure elegant and memorable packaging, decorations are an essential part of the finished cosmetics goods. Yet depending on the technology used at manufacturing, the environmental footprint can vary greatly. Indeed it is important to differentiate a beauty brand at point of sale from its competitors and moreover for the
Imagine a lipstick refill where the cartridge does not carry any mechanism. Or imagine a cream jar that houses a refill made of moulded pulp? This is the inventive design created by Morrama, an agency based in London. The team is behind some of the most resounding launches like Wild
Everyone visiting Bologna will tell you that the food is amazing, and so is the beauty exhibition. The 54th edition of Cosmoprof Worldwide Bologna welcomed over 250,000 stakeholders, coming from 153 countries, who had the chance to discover the latest news for the sector. While visiting the halls dedicated
Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led
Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back
A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words, it’
With restrictions increasing around packaging, especially with the latest EU Green Deal with the clear intention to " putting an end to wasteful packaging, boosting reuse and recycling", Europe is setting ambitious targets. This in addition to the already higher materials and transportation costs, and the added pressure on the supply
This year again " sustainability " was a key buzz word. It's not even a trend anymore but a market requirement. Anybody launching a new product on the market as to input some sort of sustainable option into its innovation whether through material or format. In this article we reveal the main