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Sustainability is a pressing issue for the beauty industry. Consumers are no longer content with merely purchasing products - they want to be part of the sustainability conversation and demand that brands make a meaningful difference. Explore how beauty brands can meet this challenge while staying true to their brand and staying profitable.
This report is presented in three parts:
1 - Consumer Perspectives
2 - Macro Trends
3 - Key Takeaways
1 - CONSUMER PERSPECTIVES
2015 -2019 = Non-toxic beauty
- Users are introduced to controversies (about health risks especially: carcinogenic, hormone disruptors…).
- It leads users to think of cosmetics as toxic.
- Users massively avoid brands they lost the trust in and seek alternatives with no controversial ingredients.