Sustainability in the beauty industry: navigating consumer demands in 2023

Eva Lagarde

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Sustainability is a pressing issue for the beauty industry. Consumers are no longer content with merely purchasing products - they want to be part of the sustainability conversation and demand that brands make a meaningful difference. Explore how beauty brands can meet this challenge while staying true to their brand and staying profitable.

This report is presented in three parts:

1 - Consumer Perspectives

2 - Macro Trends

3 - Key Takeaways


2015 -2019 = Non-toxic beauty

  • Users are introduced to controversies (about health risks especially: carcinogenic, hormone disruptors…).
  • It leads users to think of cosmetics as toxic.
  • Users massively avoid brands they lost the trust in and seek alternatives with no controversial ingredients.
scattered smoke inside room with man and woman covered their nose
Photo by Jules D. / Unsplash

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