Sustainability in the beauty industry: navigating consumer demands in 2023

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Sustainability is a pressing issue for the beauty industry. Consumers are no longer content with merely purchasing products - they want to be part of the sustainability conversation and demand that brands make a meaningful difference. Explore how beauty brands can meet this challenge while staying true to their brand and staying profitable.

This report is presented in three parts:

1 - Consumer Perspectives

2 - Macro Trends

3 - Key Takeaways

1 - CONSUMER PERSPECTIVES

2015 -2019 = Non-toxic beauty

• Users are introduced to controversies (about health risks especially: carcinogenic, hormone disruptors…).
• It leads users to think of cosmetics as toxic.
• Users massively avoid brands they lost the trust in and seek alternatives with no controversial ingredients.