The Guides for the Use of Environmental Marketing Claims (known commonly as the “Green Guides”) is the set of guidelines established by the US Federal Trade Commission (the “FTC”) to help marketers avoid claims that are unfair or deceptive.
As we shift towards a circular economy and a more environmentally conscious consumer, the demand for products that have a lesser or even beneficial impact on the planet has dramatically increased. Whilst this is a change for good, some ‘green claims’ practices have led to greenwashing and misleading claims. The
The noose is tightening around beauty brands, and more precise decisions must be made in terms of product development and marketing claims. In the UK, from April 2022, all plastic packaging that does not contain 30% of PCR content will be taxed £200 per tonne. The tax applies to businesses