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Opinion piece from re/sources founder, or expert and opinion leader in beauty & sustainability
Better sustainable beauty marketing claims
Marketing claims are getting more pressured by new legislation every day. Formulas have a very strict array of regulations, and when it comes to packaging it seems that we are entering a dangerous territory as well. There are the claims that the public won’t hear anymore. Or that it
Which side are you on, when it comes to conscious consumption
Are you pro Black-Friday, meaning that we all need an extra offer (as a consumer), and extra cash into the business (as a brand)? Or are you against it as it pushes for consumption and unhealthy behaviour. It’s a hard one to pick, because it's NOT the
glass and the sustainable beauty quandary
Is it me or is it more and more confusing to know how to move to sustainable product development in beauty? I started to develop the course about a year ago, and I honestly think that it's getting more and more confusing for marketing professionals to make the
Is your sustainable beauty strategy including diversity?
This week we’ve seen a bit more news about diversity, ageism and accessibility. I think that one can’t really be sustainable in beauty if he/she’s not thinking about diversity. We tend to develop new products in beauty with sustainability in mind with a focus on materials
What if you could change the beauty world now
COP26 is upon us and a lot of us are watching. Are we expectant of good outcomes? Or are we ironically turning our heads the other way? What if we didn’t need to wait any longer and if we could act now? What if we were making a u-turn
What if all made sense about sustainability and marketing
Sustainability is no silver bullet. Yet, you need to implement it NOW, in your brand portfolio. Where do you look for information, how do you learn? When looking at the news, to prepare this content, I feel I am more confused now than I was yesterday. Contradictions, misunderstandings, mis-interpretations, short-comings.
Mind the gap of green intentions and purchase behaviour
Oftentimes, our shopping behaviour doesn’t match our good intentions. And there are many factors to consider here: price, value for money, product utility, and convenience. To name a few. And for the younger generation, the “ fighter “ for the planet ones, it seems that they, “in particular, are saying they
La plastique c’est fantastique, or is it?
Plastic is public enemy number 1. But is it realistic to remove it from our beauty ranges and think that all will be well, and everything will work smoothly? If we can’t live without plastic, what are the best solutions out there in beauty, and how to implement “cleaner”
Does moving to a sustainable beauty solution require bravery?
After the month of September, we’ve just been through, I don’t know if I have any more “energy” in me to keep going. And I’m not the only one, in every industry, all of my friends report the same feeling… …. September was like a storm. With all
What a week
What a week, we’ve just seen at LuxePack Monaco! It was all about sustainability and we were able to scout amazing innovations from luxury packaging suppliers. I have mixed feelings about the week just passed. One is full of hope about the future as everybody is embracing sustainability but
Meeting again
At long last we are able to meet again! And everybody seems to be enjoying it. I think it’s great to gain human contact again. There is some adapting to do but it goes the same for any “new” thing right. During the summer we took a well deserved
Relax, don't do, when you wanna go and do it
The title sounds familiar? Have a listen… it shall help you to relax... We are going on a break for the next 4 weeks. We will still be working in the background, like little bees in their beehive, but we will stop our communications. We are very happy with what