Introduction & Definition of sustainable beauty claims
The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims:
Sustainable beauty packaging trends 2023. The year of renewal.
Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back
It's coming
I don't know if you read what I mentioned in my last article of 2022, but I found that accessible beauty didn't make much progress last year. Brands are proving me wrong. 2023 is starting with a bang! A few innovations have been released in the
Climate Change, Pollution or Resources Depletion: which one do you want to address?
There is no denying that the planet is going through a massive climate change with rising temperatures in summer and cold storms in winter… and weather will keep showing unusual activity with the El Niño phenomenon, so prepare for another hot summer after the freezing storm this winter in the
How to make luxury beauty products more sustainable. A case study with Meiyume
A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words,
40 years in the making. How DAVINES sustainability vision is taking shape.
We were lucky to visit the Davines headquarters in 2022, and were impressed by the true sustainable commitments of the haircare brand, and thought it was worth giving our members a bit of information as a case study, for best-in-class sustainable beauty. Davines, is the company that has the words
It ain't over till it's over
With restrictions increasing around packaging, especially with the latest EU Green Deal with the clear intention to " putting an end to wasteful packaging, boosting reuse and recycling", Europe is setting ambitious targets. This in addition to the already higher materials and transportation costs, and the added pressure on
What 2022 taught us and what 2023 will bring in beauty packaging
A year has gone by already and it’s time to think back and take on the learnings. I wrote an article in early 2022 about the trends in beauty packaging. It’s time to look back into it and see what was true and what needs revision. The five
What happened at Cosmoprof Asia 2022
After 3 years of hiatus Cosmoprof was able to come back to life, in Singapore this time, for 3 days of exhibition, with a strong international presence and multi sectors with Cosmetics & Toiletries, Beauty Salon, Clean & Hygiene, Hair Salon, Nail & Accessories, Natural & Organic. The tradeshow will
European Green Deal: Putting an end to wasteful packaging, boosting reuse and recycling
Today, the Commission is proposing new EU-wide rules on packaging, to tackle this constantly growing source of waste and of consumer frustration. On average, each European generates almost 180 kg of packaging waste per year. Packaging is one of the main users of virgin materials as 40% of plastics and
Shall we look for convenience first when developing refillable beauty?
The economic model of beauty products on the market is based on innovation appeal. In other words, we mostly attract consumers with newness to invite them to purchase our products. In an effort to become more sustainable, and in order to follow upcoming regulations (AGEC law in France for instance)
How to report on sustainability
Coty has just released its sustainability report, and more reports will be released on the market soon. These reports offer a different interpretation on what brands and companies are actively doing or changing when it comes to sustainability actions. Business model There are many ways you can look into sustainability.