Edito
Opinion piece from re/sources founder, or expert and opinion leader in beauty & sustainability
Are you on a break yet? ... not sure sustainability is
Do you want to take a break from all the buzz that 2021 has brought. I thought it was going to be smoother this year, but it was really busy, and I didn’t really have time to think, let alone have some perspective. Did you find the time? re-sources.
Sustainability in beauty: what is your solution
When looking for sustainable solutions in beauty, I realised there was a lot of contradictory information, biased opinions, and a very diverse range of incompatible solutions. And you wouldn’t know they were incompatible until you tried them. Hence developing a content to provide clarity and cut through the noise!
Sustainability in beauty: how much time do you have
I bet you can’t wait to be on a summer vacation? I don’t know about you, but I feel like this year, after yet other lockdowns, it would be nice to get out and breathe. To take a step back, and gain some perspective also on the year
Summer vibes, frugal vibes
As we eat less, use less energy, how else can we reduce our energy consumption in the summer? Is it the same with beauty products? How can we reduce our impact on the environment? We still live in a paradigm based on a want-buy-discard mindset, and a lot of us
sustainable beauty packaging masterclass
Need to get answers about sustainable packaging and product development in beauty? need answers to the constant critics?need to know which choices you should make about product development and sustainability? we are here to help marketing directors and brand owners make smarter choices about sustainable development. we cut through
You would think you'd know
When it comes to sustainability, we all think we know the drill. The reality might be more complicated than we think.There is no one solution that fits all, and it’s all about adapting your brand ethos to the best solution out there. But what is the best solution
Feeling duped?
You probably have noticed my recent post on LinkedIn about Apple and their new policy on advertising in the AppStore. They have also appointed a former Facebook ads manager to their marketing team. Under cover of privacy and data protection, Apple is creating an entire new paradigm for ads online.
Take your time
I feel, I’m losing my mind. Everything is going so fast around me, and it feels like, there is time to rest, no time to think! On the one hand the world and the economies have slowed down, as we are all still stuck at home. On the other
Feeling vulnerable?
As lockdown is lifted in London this week, most of us here are feeling vulnerable about social interactions. And we don't know how to behave anymore. I feel like I'm an alien in any given social situation. And I'm a social animal so not
the value of beauty
Is the value of beauty in the economic wealth it generates, or the well-being it provides? Does it have to be one or the other? What if the true value of beauty was its legacy. What impact would you like to leave on our planet? re-sources is a new tool
this is not paper
sustainability is a very complex issue. by making shortcuts in our marketing, thinking that it's too long to educate consumers, and that we don't have the #time and space to do so, consumers assume things... and the backlash can be much worth than the well intended
are you eco anxious
quick, quick, quick…. find a solution, make a decision and implement it….. aaarrgghh! But how to make a wise decision when you don’t have all the information you need. When it comes to plastics for instance, you may move to recycled material or components into your current packaging. But