this is not paper
sustainability is a very complex issue.
by making shortcuts in our marketing, thinking that it's too long to educate consumers, and that we don't have the #time and space to do so, consumers assume things...
and the backlash can be much worth than the well intended purpose.
This is NOT a paper bottle
Navigating sustainability is very difficult.
Everything is changing by the minute
... no time to breathe... no time to think.
That's why we are building re-sources.co, to give you the answers you need to face the #market and its new challenges.
I will organise a webinar soon about how and where to start with sustainability. stay tuned. for a strategic information about sustainability.
and in the meantime, don't freakout and look after yourself!