Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance
Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to
Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom
Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into
Post Clean Beauty, or just a new turn? - part 1
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. Why are we moving towards clean beauty 3.
Introduction & Definition of sustainable beauty claims
The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims:
Waterless formulation
While indeed efforts are regularly made to reduce carbon footprint and curb plastic pollution, we should not disregard water, present in more than 80% of most formulas, and which is not an unlimited resource.
Post Clean Beauty, or just a new turn?
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. In less than 5 years, the clean beauty
Sustainable beauty packaging trends 2023. The year of renewal.
Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back
It's coming
I don't know if you read what I mentioned in my last article of 2022, but I found that accessible beauty didn't make much progress last year. Brands are proving me wrong. 2023 is starting with a bang! A few innovations have been released in the
Climate Change, Pollution or Resources Depletion: which one do you want to address?
There is no denying that the planet is going through a massive climate change with rising temperatures in summer and cold storms in winter… and weather will keep showing unusual activity with the El Niño phenomenon, so prepare for another hot summer after the freezing storm this winter in the
How to make luxury beauty products more sustainable. A case study with Meiyume
A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words,
40 years in the making. How DAVINES sustainability vision is taking shape.
We were lucky to visit the Davines headquarters in 2022, and were impressed by the true sustainable commitments of the haircare brand, and thought it was worth giving our members a bit of information as a case study, for best-in-class sustainable beauty. Davines, is the company that has the words
It ain't over till it's over
With restrictions increasing around packaging, especially with the latest EU Green Deal with the clear intention to " putting an end to wasteful packaging, boosting reuse and recycling", Europe is setting ambitious targets. This in addition to the already higher materials and transportation costs, and the added pressure on
Biotechnologies: the future of natural cosmetics?
In a beauty market where the demand for natural formulas has grown significantly, sustainable sourcing and environmental preservation have become key issues. What if reproducing nature's resources in a laboratory was the solution to guarantee the sustainability of the planet's resources? The need to adapt The
What 2022 taught us and what 2023 will bring in beauty packaging
A year has gone by already and it’s time to think back and take on the learnings. I wrote an article in early 2022 about the trends in beauty packaging. It’s time to look back into it and see what was true and what needs revision. The five
