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Sustainable Beauty Innovations
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Eva Lagarde
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Gen Z’s “manifesto for change” calls beauty brands to take action on sustainability.

When it comes to sustainability, we tend to think that younger generations are either careless or activists. A recent survey by the British Beauty Council, Sephora, and UNiDAYS (3,533 UK students from January 5th to 7th, 2026) revealed that students have a strong interest in being conscientious about beauty


Julia Wray
Members Public

Why playful packaging & gentle application ruled PPW 2026

Paris Packaging Week (PPW) returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe.


Recent Posts

Eva Lagarde
Members Public

World first captured-carbon cosmetic tube

Following a year-long development process, Element Beauty Group and Caliray have developed a tube made of captured-carbon, a world first in the beauty industry. Caliray's hero product face primer called “so blown” a face primer has now re-packed it into a improved tube with stronger performance for better


Eva Lagarde
Members Public

Refillable Beauty - changing consumers habits

Today refillable solutions are complex for everyone. For suppliers and brands it requires a shift in supply-chain, for retailers it needs a shift in logistic and retail space, and we know how scarce space can be, and on the consumer side, it requires an active behaviour to bring back or


Eva Lagarde
Members Public

A new way to lipstick, is that even possible?

Following a recent interview with Thierry de Baschmakoff, we uncover the secret behind its latest design of a refillable lipstick. The idea creates a new way to design a lipstick, yet, remains intuitive and does not change the way consumers would use or hold this iconic beauty item A new


Eva Lagarde
Members Public

Eco-desirability as a source of inspiration in beauty innovation

Looking at the beauty market and the appetite for sustainable solutions, consumers are still widely attracted by luxury and experience, primarily. Developing a good product for the planet is a requirement, but not at the expense of an enjoyable experience. Green, often tagged as less attractive, is now getting a


Eva Lagarde
Members Public

Sustainable packaging innovations in Paris, at LuxePack

We are back in Paris this week for another trade show. In the run before the Olympics, all events are happening earlier than usual in the French capital. This time LuxePack Edition Spéciale who received 100 exhibitors in the Carreau du Temple for the last year, before moving to Carrousel


Eva Lagarde
Members Public

Beauty Innovations found at MakeUp in Paris

The make-up and skin care boutique event of the year was back in Paris, ahead of its usual time, to accommodate the calendar of the Olympic Games, and I have to say, you have to be in an Olympian shape to visit that show, as there were so many great


Eva Lagarde
Members Public

From experience and ethereal to playful design, a few trends driving the South Korean market

Following an interview with 주설아  Joo Seol-ah, founder & creative director of a South Korean branding & design studio dyr Joolia, at PCD Milan, we uncover the main trends in packaging design in this local market. From minimal design to playful products, Korean consumers are always on the lookout for


Sara Vincini
Members Public

Geka is releasing a fully recycled PP mascara packaging: A long-expected innovation

Released at Cosmopack Bologna 2024, GEKA developed a recycled PP for primary packaging, which is food-contact approved for suitable and safe use in cosmetics. Made of at least 95% recycled PP plastic, this new material opens up new opportunities for the cosmetics industry, with makeup products at the forefront. We


Sara Vincini
Members Public

More conscious tools of the (beauty) trade – How biobased sponges can transform the beauty routine with Taiki

In the world of cosmetics, sustainability is not just about greener packaging and natural formulations. More and more, consumers are starting to demand better, more responsible solutions in the area of accessories, too. Makeup tools are a great example. Typically, makeup sponges, puffs, and brushes are produced using substances with


Sara Vincini
Members Public

Consumer & Sustainability Perceptions 2024: Southern Europe

Our Consumer & Sustainability Perceptions 2024 report is part of a series of reports that explores how consumers view beauty and sustainability around the globe.  This report spotlights four countries in Southern Europe (Italy, Spain, Portugal and Greece). It includes consumer data and insights as well as highlights local beauty


Eva Lagarde
Members Public

Logistock is revolutionising in-store stock for increased consumer experience

Left without a viable professional option during the Covid crisis, Alexis Bourget - founder of Logistock - ventured into pharmacies, and decided to develop a system to improve stock management and shelves turnaround in order to increase consumers' experience. With its system, shelves can be replenished and stock can


Sara Vincini
Members Public

New packaging solutions serving the growing hair care segment

There's no doubt that the hair care industry has undergone a huge transformation in the past few years. Today, it represents the second-largest cosmetics market after skincare, offering an ever-expanding range of products and solutions to suit all hair types and needs. While the largest segment of the