Beauty sustainability in Malaysia
Photo by Sadie Teper / Unsplash

Beauty sustainability in Malaysia

Annemarie Kruse

The plastic paradigm - necessary/evil?

For the majority of European consumers, living sustainably almost always means consuming as little plastic as possible – shopping at zero waste/bulk product stores, for example, or avoiding beauty and food products that are packaged in plastic. In fact, for many people, plastic material has become synonymous with toxic landfills, ocean waste and general environmental destruction.

However, in many regions outside of Europe, plastic is viewed much less negatively, simply because it is an essential and almost unavoidable part of everyday life. The reason for this affects just about every area of life in those regions. At the same time, it is a factor that is usually neglected in the Western-centric global sustainability discourse: the geographical climate.

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