Annemarie Kruse

Annemarie Kruse

Beauty journalist and trend researcher, with a focus on consumer insights and market research. Passionate about travel & trade shows, retail & consumer trends and the organic beauty/food industry.

Eva Lagarde
Members Public

Consumer & Sustainability Perceptions 2024: Western Europe

Our Consumer & Sustainability Perceptions 2024 report is part of a series of reports that explores how consumers view beauty and sustainability around the globe.  This report focuses on Germany and France. It includes consumer data and insights as well as highlights local beauty brands that are innovating in the


Annemarie Kruse
Members Public

Beauty sustainability in Malaysia

The plastic paradigm - necessary/evil? For the majority of European consumers, living sustainably almost always means consuming as little plastic as possible – shopping at zero waste/bulk product stores, for example, or avoiding beauty and food products that are packaged in plastic. In fact, for many people, plastic material