Consumer & Sustainability Perceptions 2024: LATAM
Photo by Georgia Visacri / Unsplash

Consumer & Sustainability Perceptions 2024: LATAM

Theresa Yee

This report will outline how four key markets (Argentina, Brazil, Colombia and Mexico) across the LATAM region are responding to climate change in the face of economic uncertainty.

An overview of consumers’ beauty buying behaviours and some of the leading sustainable brands will be analysed with a view to understanding the perception of sustainability within the beauty category across Latin America.

This report was created in collaboration with beauty intelligence & ideation agency In-Trend.

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