Packaging
Sustainable beauty packaging news and innovations. Turn your beauty and luxury portfolio into more sustainable solutions
Sustainable packaging 1- intro
WHAT YOU WILL LEARN WITH THIS REPORT * To understand why we need to create sustainable packaging * To understand a Life Cycle Assessment from a top down approach * To learn about a case study LCA of plastic packaging * To be able to understand different sustainable beauty packaging materials including PCR, Biomaterials,
Packaging Trends - a consumer view - Part 3
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 Perceptions In this article, we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is
Packaging Trends - a consumer view - Part 1
The Macro picture What do consumers think about sustainability? What are the emerging trends in packaging that can deliver on sustainability and competitive brand value? What are the consumer barriers to sustainable behaviour and how can brands help overcome them? This is a 4-part report * The Macro Picture - Part
Packaging Trends - a consumer view - Part 4
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES BUT DO CONSUMERS REALLY ACT? One of the most fundamental challenges with
Packaging Trends - a consumer view - Part 2
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 7 SUSTAINABLE SHIFTS The consumer trends towards more sustainable products have opened up new market possibilities and
Sustainable packaging launch
Do you need to get answers about sustainable packaging and product development in beauty? Our masterclass explains how our packaging course can help you Thank you to everyone who attended our masterclass on sustainable packaging. Please sign up to our first course - PACKAGING We will launch the course on
sustainable beauty packaging masterclass
Need to get answers about sustainable packaging and product development in beauty? need answers to the constant critics?need to know which choices you should make about product development and sustainability? we are here to help marketing directors and brand owners make smarter choices about sustainable development. we cut through
You would think you'd know
When it comes to sustainability, we all think we know the drill. The reality might be more complicated than we think.There is no one solution that fits all, and it’s all about adapting your brand ethos to the best solution out there. But what is the best solution
Feeling duped?
You probably have noticed my recent post on LinkedIn about Apple and their new policy on advertising in the AppStore. They have also appointed a former Facebook ads manager to their marketing team. Under cover of privacy and data protection, Apple is creating an entire new paradigm for ads online.
Take your time
I feel, I’m losing my mind. Everything is going so fast around me, and it feels like, there is time to rest, no time to think! On the one hand the world and the economies have slowed down, as we are all still stuck at home. On the other
Feeling vulnerable?
As lockdown is lifted in London this week, most of us here are feeling vulnerable about social interactions. And we don't know how to behave anymore. I feel like I'm an alien in any given social situation. And I'm a social animal so not
this is not paper
sustainability is a very complex issue. by making shortcuts in our marketing, thinking that it's too long to educate consumers, and that we don't have the #time and space to do so, consumers assume things... and the backlash can be much worth than the well intended