Packaging Trends - a consumer view - Part 2
7 SUSTAINABLE SHIFTS
The consumer trends towards more sustainable products have opened up new market possibilities and we see a shift in beauty with brands offering more sustainable choices to consumers. This shift can be split in 7 categories:
The ‘eco’ beauty movement has traditionally been dominated by white, young, abled-bodied Western affluent voices and faces. 360º sustainability in 2021 requires an intersectional approach, centring inclusion. In response, a new wave of inclusive, sustainable brands is emerging.