Packaging Trends - a consumer view - Part 2
Photo by Linus Nylund on Unsplash

Packaging Trends - a consumer view - Part 2

Joanne Bell

This is a 4-part report


The consumer trends towards more sustainable products have opened up new market possibilities and we see a shift in beauty with brands offering more sustainable choices to consumers. This shift can be split in 7 categories:


Images: Black Girl Sunscreen / Kadalys

The ‘eco’ beauty movement has traditionally been dominated by white, young, abled-bodied Western affluent voices and faces. 360º sustainability in 2021 requires an intersectional approach, centring inclusion. In response, a new wave of inclusive, sustainable brands is emerging.

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