Packaging Trends - a consumer view - Part 4

Joanne Bell

This is a 4-part report


CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES

BUT DO CONSUMERS REALLY ACT?

One of the most fundamental challenges with sustainable consumer behaviours – or any β€˜good’ behaviours like healthy eating, smoking cessation etc – is the Intention or Value-Action Gap. The difference between the concern/values consumers say they have or feel towards different issues and the way they actually behave towards them.


This post is for paying subscribers only

Subscribe
Already have an account? Log in