Packaging Trends - a consumer view - Part 4
CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES
BUT DO CONSUMERS REALLY ACT?
One of the most fundamental challenges with sustainable consumer behaviours – or any ‘good’ behaviours like healthy eating, smoking cessation etc – is the Intention or Value-Action Gap. The difference between the concern/values consumers say they have or feel towards different issues and the way they actually behave towards them.