Joanne Bell

Joanne Bell

Strategic communications expert helping businesses to tackle the challenges keeping them up at night, particularly around sustainability; bringing great ideas to life across all channels.

Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 3

This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 Perceptions In this article, we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is


Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 1

This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 The Macro picture What do consumers think about sustainability? What are the emerging trends in packaging that


Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 4

This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES BUT DO CONSUMERS REALLY ACT? One of the most fundamental challenges with


Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 2

This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 7 SUSTAINABLE SHIFTS The consumer trends towards more sustainable products have opened up new market possibilities and