Packaging Trends - a consumer view - Part 3
Perceptions In this article we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is by far the preferred packaging material(1) when respondents were asked to choose based on 15 environmental, practical and visual attributes. Paper/cardboard came out as the clear winner on 10 attributes: recyclable
Packaging Trends - a consumer view - Part 1
The Macro picture What do consumers think about sustainability? What are the emerging trends in packaging that can deliver on sustainability and competitive brand value? What are the consumer barriers to sustainable behaviour and how can brands help overcome them? UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS In this topic, the SDGs
Packaging Trends - a consumer view - Part 4
CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES BUT DO CONSUMERS REALLY ACT? One of the most fundamental challenges with sustainable consumer behaviours – or any ‘good’ behaviours like healthy eating, smoking cessation etc – is the Intention or Value-Action Gap. The difference between the concern/values consumers say they have or feel towards different issues
Packaging Trends - a consumer view - Part 2
7 SUSTAINABLE SHIFTS The consumer trends towards more sustainable products have opened up new market possibilities and we see a shift in beauty with brands offering more sustainable choices to consumers. This shift can be split in 7 categories: 1.ECO-INCLUSION The ‘eco’ beauty movement has traditionally been dominated by