Market & Trends
News, Market Insights and Trends in Sustainable beauty. News on what is currently trending. Information on where the beauty market is heading. Always with a sustainable angle. How is sustainability influencing beauty? Desirability in Beauty. Sustainability in Beauty. Trends and Innovations shaping the beauty market.
Packaging Trends - a consumer view - Part 2
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 7 SUSTAINABLE SHIFTS The consumer trends towards more sustainable products have opened up new market possibilities and
Feeling vulnerable?
As lockdown is lifted in London this week, most of us here are feeling vulnerable about social interactions. And we don't know how to behave anymore. I feel like I'm an alien in any given social situation. And I'm a social animal so not
the value of beauty
Is the value of beauty in the economic wealth it generates, or the well-being it provides? Does it have to be one or the other? What if the true value of beauty was its legacy. What impact would you like to leave on our planet? re-sources is a new tool
are you eco anxious
quick, quick, quick…. find a solution, make a decision and implement it….. aaarrgghh! But how to make a wise decision when you don’t have all the information you need. When it comes to plastics for instance, you may move to recycled material or components into your current packaging. But
what do consumers think and want
I was in a shop trying to understand what people are really looking for. I sat in a corner or kept wandering around, and I just observed. Silently. Patiently. And I asked a few questions. we are all consumers. what would you say? what is your genuine reason for purchase?