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Purpose Driven Beauty Innovations
L'Oréal announces second cohort in sustainable innovations AcceleratOR
L’Oréal, the world’s leading beauty company, today named its second cohort of 13 pioneering companies from eight countries selected to join the group’s flagship sustainable innovation programme, L’AcceleratOR
Natura aims to be fully regenerative by 2050
Beyond sustainability, the leading Beauty and Personal Care brand in Latin America is targeting social impact for a more holistic approach to green commitments, measured through an iP&L (integrated Profit & Loss)
Sustainability in the beauty industry: Future Macro Trends
This article is accessible to free members of re-sources. Sign-up and select the free option to read the following content, and learn more about Sustainability Beauty Trends. Sustainability is a pressing issue for the beauty industry. Consumers are no longer content with merely purchasing products - they want to
What's next in materials innovation
The event has been running in London for 3 years. In the third edition, there is an amazing array of speakers. I'm gutted to miss this event as I won't be in London, as I wish I could meet them in real life, but you should
What consumers actually expect from brands when it comes to sustainability?
The Beauty Consumer & Sustainability Trends This introduction is an extract to our full report on sustainability and consumer trends. Sign-up and select the free option to access this article, and learn more about the Beauty Consumer & Sustainability Trends. Introduction to a three part report by Theresa Yee,
Sustainability & Brand Marketing - intro
by author, Marie Cesbron Marie Cesbron has over two decades of experience in growing, transforming and future-proofing beauty & wellness brands. First at l’Oreal group, where she took on various leadership roles in marketing, insight/foresight and innovation, based in Paris, New York and London. Then at Walgreens
Improving emotional well-being, developing natural alternatives and fighting gravity, are the latest trends in cosmetics ingredients.
With a strong move to natural alternatives in cosmetics that has been happening for a few years now, we are seeing interesting functional and active ingredients for cosmetics. And with the advancement of biotechnology, I suspect a wide array of fascinating research. Imagine what potential seaweed could bring in actives
Sustainability & Brand Marketing - part 3
3 - Cause marketing and brand activism: mutually beneficial for a brand and for a cause – if done right. This report provides beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands for.
Sustainability & Brand Marketing - Brand Equity
Brand equity: the reciprocal contributions between sustainability claims and brand value. This report provides beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands for. Conversely, it also highlights that what the
Sustainability & Brand Marketing - Brand Purpose
Brand purpose: connected yet not the same as sustainability. This report provides beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands for. Conversely, it also highlights that what the brand stands
It’s not just about the food! A review of innovations at Cosmoprof Bologna 2023.
Everyone visiting Bologna will tell you that the food is amazing, and so is the beauty exhibition. The 54th edition of Cosmoprof Worldwide Bologna welcomed over 250,000 stakeholders, coming from 153 countries, who had the chance to discover the latest news for the sector. While visiting the halls dedicated
How to develop refillable products for skin care, makeup and fragrance that are both responsible and desirable.
Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led
Everything You Need to Know About The US Green Guides
The Guides for the Use of Environmental Marketing Claims (known commonly as the “Green Guides”) is the set of guidelines established by the US Federal Trade Commission (the “FTC”) to help marketers avoid claims that are unfair or deceptive.
UK Environmental Claims Legislative and Regulatory Landscape
As we shift towards a circular economy and a more environmentally conscious consumer, the demand for products that have a lesser or even beneficial impact on the planet has dramatically increased. Whilst this is a change for good, some ‘green claims’ practices have led to greenwashing and misleading claims. The
