Protecting consumers against greenwashing is a priority for European and French legislators. Although European authorities are working on a single framework, currently there is not yet a specific regulation for green claims in the European Union. That’s why each Member State can have its own specificities. In France, two major laws regulate green claims to date, the “AGEC law” and the “Climate and Resilience Law”. With these laws, France is driving forward the legislative framework for environmental claims.
The European framework
Within the European Union, the legal framework for claims is based on two directives which are currently under review: Directive 2005/29/EC on Unfair Commercial Practices (UCPD), and Directive 2006/114/EC on Misleading and Comparative Advertising (MCAD). These directives cover claims across different sectors.