Sustainability & Brand Marketing - intro
by author, Marie Cesbron
Marie Cesbron has over two decades of experience in growing, transforming and future-proofing beauty & wellness brands. First at l’Oreal group, where she took on various leadership roles in marketing, insight/foresight and innovation, based in Paris, New York and London. Then at Walgreens Boots Alliance’s consumer arm (now No7 Beauty Company), where she was Global Innovation Director.
This presentation is available to free sign-up members. Just pop in your email and select the free membership and you can access this presentation for free.
1. Brand purpose
connected yet not the same as sustainability.
What is a brand purpose?