by author, Marie Cesbron
Marie Cesbron has over two decades of experience in growing, transforming and future-proofing beauty & wellness brands. First at l’Oreal group, where she took on various leadership roles in marketing, insight/foresight and innovation, based in Paris, New York and London. Then at Walgreens Boots Alliance’s consumer arm (now No7 Beauty Company), where she was Global Innovation Director.
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1. Brand purpose
connected yet not the same as sustainability.
What is a brand purpose?