Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance
Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to
Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom
Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into
The claims I won’t make in beauty and why
There are claims we can make easily because everybody understands or do they? It’s not clear what people understand or expect from your product or service. Making “green” claims is even more complex since it involves a lot of parameters. In other words, we need to understand why we
Need to learn what to do first to prevent climate change?
As a marketing professional you need to make decisions on matters you don’t really master yet! You’re not an environmentalist or a packaging technologist, yet, you have the final say. Why can’t you get 100% PCR materials? Why couldn’t you use refillable packaging? or isn’t
Better sustainable beauty marketing claims
Marketing claims are getting more pressured by new legislation every day. Formulas have a very strict array of regulations, and when it comes to packaging it seems that we are entering a dangerous territory as well. There are the claims that the public won’t hear anymore. Or that it
Which side are you on, when it comes to conscious consumption
Are you pro Black-Friday, meaning that we all need an extra offer (as a consumer), and extra cash into the business (as a brand)? Or are you against it as it pushes for consumption and unhealthy behaviour. It’s a hard one to pick, because it's NOT the
glass and the sustainable beauty quandary
Is it me or is it more and more confusing to know how to move to sustainable product development in beauty? I started to develop the course about a year ago, and I honestly think that it's getting more and more confusing for marketing professionals to make the
Is your sustainable beauty strategy including diversity?
This week we’ve seen a bit more news about diversity, ageism and accessibility. I think that one can’t really be sustainable in beauty if he/she’s not thinking about diversity. We tend to develop new products in beauty with sustainability in mind with a focus on materials
What if you could change the beauty world now
COP26 is upon us and a lot of us are watching. Are we expectant of good outcomes? Or are we ironically turning our heads the other way? What if we didn’t need to wait any longer and if we could act now? What if we were making a u-turn
What if all made sense about sustainability and marketing
Sustainability is no silver bullet. Yet, you need to implement it NOW, in your brand portfolio. Where do you look for information, how do you learn? When looking at the news, to prepare this content, I feel I am more confused now than I was yesterday. Contradictions, misunderstandings, mis-interpretations, short-comings.
Mind the gap of green intentions and purchase behaviour
Oftentimes, our shopping behaviour doesn’t match our good intentions. And there are many factors to consider here: price, value for money, product utility, and convenience. To name a few. And for the younger generation, the “ fighter “ for the planet ones, it seems that they, “in particular, are saying they
La plastique c’est fantastique, or is it?
Plastic is public enemy number 1. But is it realistic to remove it from our beauty ranges and think that all will be well, and everything will work smoothly? If we can’t live without plastic, what are the best solutions out there in beauty, and how to implement “cleaner”
Does moving to a sustainable beauty solution require bravery?
After the month of September, we’ve just been through, I don’t know if I have any more “energy” in me to keep going. And I’m not the only one, in every industry, all of my friends report the same feeling… …. September was like a storm. With all
What a week
What a week, we’ve just seen at LuxePack Monaco! It was all about sustainability and we were able to scout amazing innovations from luxury packaging suppliers. I have mixed feelings about the week just passed. One is full of hope about the future as everybody is embracing sustainability but
