Post Clean Beauty, or just a new turn? - part 2
So, the concept of Clean beauty is shifting… From Clean Beauty…To Conscious Beauty
How can you leverage this consumer shift?
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A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide.
What is clean beauty’s new turn?
Consumer expectations and purchase behavior have drastically been reshaped over the last years
So, the concept of Clean beauty is shifting…
From Clean Beauty….
The #reefsafesunscreen is made with macadamia nut oil, and it’s #parabenfree. […] If you can’t afford to invest in a high quality sunscreen, at least do your best to read labels and make sure that what you put on your body isn’t going to affect your hormones, or give you cancer while you’re trying to prevent it. Also, it’s worth the investment because not only are you protecting your skin but you’re saving the environment. Did you know hawaii banned sunscreens that harm the #coralreefs? If your sunscreen 🧴 has #oxybenzone as an ingredient THROW IT OUT (Instagram)
…To Conscious Beauty
A very shortened version of how I define “conscious beauty” 🌿✨🧪 it consists of being awake and aware of what you choose to put on your skin (the first step), getting curious about what ingredients are in your products, and staying mindful, not perfect through the whole process. no perfection here. 🙅🏻♀️ (Instagram)
Conscious beauty stands on the pillars of clean beauty
