Introduction & Definition of sustainable beauty claims
Photo by Aaron Burden / Unsplash

Introduction & Definition of sustainable beauty claims

The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims:

Eva Lagarde

With this chapter our aime is to help you avoid greenwashing, and follow regulations and guidelines for sustainable marketing claims. Aimed at beauty professionals who want to follow the changes in terms of green marketing claims, create responsible communication messages about sustainability and their sustainable products or services. What are green claims and how can they be defined? What is the scope of Environmental, Sustainable or Green claims? What are the building blocks that make up a claim?


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