Eva Lagarde

Eva Lagarde

Eva is a sustainable beauty expert that helps beauty brands make informed decisions, building stronger portfolios and better “sustainable” marketing claims.

Eva Lagarde
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What if you could change the beauty world now

COP26 is upon us and a lot of us are watching. Are we expectant of good outcomes? Or are we ironically turning our heads the other way? What if we didn’t need to wait any longer and if we could act now? What if we were making a u-turn


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What if all made sense about sustainability and marketing

Sustainability is no silver bullet. Yet, you need to implement it NOW, in your brand portfolio. Where do you look for information, how do you learn? When looking at the news, to prepare this content, I feel I am more confused now than I was yesterday. Contradictions, misunderstandings, mis-interpretations, short-comings.


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Mind the gap of green intentions and purchase behaviour

Oftentimes, our shopping behaviour doesn’t match our good intentions. And there are many factors to consider here: price, value for money, product utility, and convenience. To name a few. And for the younger generation, the “ fighter “ for the planet ones, it seems that they, “in particular, are saying they


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La plastique c’est fantastique, or is it?

Plastic is public enemy number 1. But is it realistic to remove it from our beauty ranges and think that all will be well, and everything will work smoothly? If we can’t live without plastic, what are the best solutions out there in beauty, and how to implement “cleaner”


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Does moving to a sustainable beauty solution require bravery?

After the month of September, we’ve just been through, I don’t know if I have any more “energy” in me to keep going. And I’m not the only one, in every industry, all of my friends report the same feeling… …. September was like a storm. With all


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What a week

What a week, we’ve just seen at LuxePack Monaco!  It was all about sustainability and we were able to scout amazing innovations from luxury packaging suppliers. I have mixed feelings about the week just passed.  One is full of hope about the future as everybody is embracing sustainability but


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Meeting again

At long last we are able to meet again! And everybody seems to be enjoying it. I think it’s great to gain human contact again. There is some adapting to do but it goes the same for any “new” thing right. During the summer we took a well deserved


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Recycling - part 4 - Chemical Recycling

OTHER RECYCLING TECHNOLOGIES Now that we’ve seen how mechanical recycling, let’s explore other types of recycling and how innovation is coming on the market and will change the way we recycle in the future. In this report, the following UN SDG targets are applicable: CHEMICAL RECYCLING Chemical Recycling


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Recycling - part 3 - Materials

Now that we’ve seen how the collecting and sorting systems works we will cover the actual recycling of the materials to help you understand how it works and how the design of your products could affect it. We will present different recycling technologies In this report, the following UN


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Recycling - how does it work - part2

RECYCLING - How does a sorting plant work RECYCLABILITY - a definition Plastics must meet four conditions for a product to be considered recyclable: * The product must be made with a plastic that is collected for recycling, has market value and/or is supported by a legislatively mandated program. * The


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Recycling Market – part 1

A top-line overview of recycling streams and current recycling capabilities in the world, that will help you understand how to create products for a circular economy. Experts and companies offering new solutions for collection and recycling will give you an real understanding of the current end-of-life of your products. This


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Relax, don't do, when you wanna go and do it

The title sounds familiar? Have a listen… it shall help you to relax... We are going on a break for the next 4 weeks. We will still be working in the background, like little bees in their beehive, but we will stop our communications. We are very happy with what