Market & Trends
News, Market Insights and Trends in Sustainable beauty. News on what is currently trending. Information on where the beauty market is heading. Always with a sustainable angle. How is sustainability influencing beauty? Desirability in Beauty. Sustainability in Beauty. Trends and Innovations shaping the beauty market.
Sustainability in the beauty industry: navigating consumer demands in 2023
This article is accessible to free members of re-sources. Sign-up and select the free option to read the following content, and learn more about Sustainability Beauty Trends. Sustainability is a pressing issue for the beauty industry. Consumers are no longer content with merely purchasing products - they want to be
Sustainability in the beauty industry: Future Macro Trends
This article is accessible to free members of re-sources. Sign-up and select the free option to read the following content, and learn more about Sustainability Beauty Trends. Sustainability is a pressing issue for the beauty industry. Consumers are no longer content with merely purchasing products - they want to be
What consumers actually expect from brands when it comes to sustainability?
The Beauty Consumer & Sustainability Trends This introduction is an extract to our full report on sustainability and consumer trends. Sign-up and select the free option to access this article, and learn more about the Beauty Consumer & Sustainability Trends. Introduction to a three part report by Theresa Yee, a
How to develop refillable products for skin care, makeup and fragrance that are both responsible and desirable.
Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led
The beauty consumer & sustainability trends - part 3: key trends
In part 3, we highlight 10 sustainable beauty trends to keep on your radar - from dissolvable packaging and refillable to lab-grown ingredients and waterless formulas. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour (part 2)
The beauty consumer & sustainability trends - part 2: new attitudes & behaviours
What does sustainability mean to consumers in the post-pandemic world? In part 2 of our beauty consumer & sustainability series, we highlight the new desires, priorities, and motivations to buying sustainable products as well as the barriers. This is a 4-part report about sustainability & consumers trends * Introduction - HERE
The beauty consumer & sustainability trends - part 1: macro trends
In part one of our beauty consumer and sustainability series, we outline five of the biggest macro trends in sustainable beauty - from 360 transparency to all-inclusive beauty. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour
The Beauty Consumer & Sustainability 2023
What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1)
Post Clean Beauty, or just a new turn? - part 3
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. How can brands leverage it? Consumer expectations and
Post Clean Beauty, or just a new turn? - part 2
So, the concept of Clean beauty is shifting… From Clean Beauty…To Conscious Beauty
Introduction & Definition of sustainable beauty claims
The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims:
Post Clean Beauty, or just a new turn?
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. In less than 5 years, the clean beauty