Last week at Cosmoprof in Bologna, we had the opportunity to meet some friends and beauty the industry.
What TRENDS and INNOVATIONS did we identify at the show:
- Packaging suppliers trends: new materials and new formats especially with the refillable aspect of beauty, and solid formulas…
more in the next article
- Formula suppliers trends: naturals, naturals, naturals: we were impressed by the make-up and skincare specialists who showed us how naturals formula can be creative and offer amazing sensorial experiences
- Brands trends: natural formulas and biodegradable packaging were also on-trend
.... more details in the next article
Of course “sustainability” was the key message. In our opinion, there are different levels of a sustainable product. Some on the surface with a nice pack or formula and others engrained deep from the conscious sourcing. With consumers demanding more transparency, we wouldn’t be surprised, in the future, to see more visibility of suppliers behind great brand innovations.
Beauty shouldn’t shy away from showing off with its specialists who have built amazing savoir-faire over the years, and often great innovations are the result of successful partnerships with brands and specialist suppliers.
To help you decipher sustainability, and identified to truth from the made-up news, we are building tailored courses online about packaging, formulation and marketing claims.
We will release the marketing claims in the next few weeks, and the packaging course, and formulation course before the summer as well… stay tuned so you can join us.
Toly Eco-from palette in moulded fibre
Moulded pulp make-up compacts range by Toly, made from potato starch fibre, can be tailored to brand (in colour and design)
Element Packaging Refillable Mascara
50% PCR PET (Post Consumer Recycled Polyethylene) for the outer layer, inner refill 100% ocean plastics. There is a window inserted in the packaging, as this standard packaging can be used as lipgloss, liquid lipstick or even concealer.
by Element Packaging & Tanklux
Asquan Essential push-button tottle
The refillable tottle unit is made from PP and has a spring moulded into the body to create an integrated button that is pushed from behind to dispense. The outer housing and cap parts are all made from PP as well, noting that the ultra-clear nozzle (made from TPE) can be removed to recycle the rest of the pack together at end of pack life. mono-material in PP in 15 and 30ml