News & Insights
Sustainable Beauty Innovations
Gen Z’s “manifesto for change” calls beauty brands to take action on sustainability.
When it comes to sustainability, we tend to think that younger generations are either careless or activists. A recent survey by the British Beauty Council, Sephora, and UNiDAYS (3,533 UK students from January 5th to 7th, 2026) revealed that students have a strong interest in being conscientious about beauty
Why playful packaging & gentle application ruled PPW 2026
Paris Packaging Week (PPW) returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe.
Five sustainable beauty packaging trends - 2022
As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no
Was it a coincidence?
Sometimes we create innovation by mistake. Think about food. ”Tarte Tartin” and “Eton Mess” for instance were both kitchen catastrophes and turned out to be popular recipes replicated ever and ever in households and fancy restaurants. So, where am I getting at? I wondered if in your exploration towards a
3R applied to packaging: RECYCLE
THE 3R APPLIED TO COSMETIC PACKAGING EXAMPLES OF 3R INITIATIVES 3- RECYCLE
3R applied to packaging: REUSE
THE 3R APPLIED TO COSMETIC PACKAGING EXAMPLES OF 3R INITIATIVES 2- RE-USE
3R applied to packaging: REDUCE
THE 3R APPLIED TO COSMETIC PACKAGING EXAMPLES OF 3R INITIATIVES * 1- REDUCE
It’s about rights
Gender equality today for a sustainable tomorrow Today is not just about women’s day, but about RIGHTS, and EQUAL rights. This year’s theme from the United Nations is about “ Gender equality today for a sustainable tomorrow”. A recent survey by the UN indicates that “ 80% of people displaced
Everything about the end of life of your beauty products
When it comes to waste, there is a lot of misinformation. Should you remove the cap of your packaging? Should you leave it on? Should you separate all the different parts? We often get asked a lot of questions about product development and recycling. Since beauty products can be very
Sustainability beauty and regulations/restrictions for packaging
The noose is tightening around beauty brands, and more precise decisions must be made in terms of product development and marketing claims. In the UK, from April 2022, all plastic packaging that does not contain 30% of PCR content will be taxed £200 per tonne. The tax applies to businesses
Five misconceptions about sustainability in beauty
Developing a more sustainable beauty product can be more challenging than you think, and I see a lot of misconceived ideas in the market. - Glass or Aluminium are better than plastic - 100% PCR material is easy to achieve - Carbon positive or negative is a great way to
Do you need constraints to be creative in sustainability for beauty
The things I hear most about sustainability is that it's costly, complex, and brands will lose their competitive edge if they don’t engage in current trends. But jumping on the bandwagon can have dire consequences. What if you develop or build a solution that seems the most
Keeping a competitive edge in sustainability and beauty?
As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge? You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable? Talking to a Beauty
