As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge?
You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable?
Talking to a Beauty
As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no