Sustainability in beauty: what is your solution
When looking for sustainable solutions in beauty, I realised there was a lot of contradictory information, biased opinions, and a very diverse range of incompatible solutions. And you wouldn’t know they were incompatible until you tried them. Hence developing a content to provide clarity and cut through the noise!
Case Study - an interview with Credo Beauty
Credo beauty has been setting "clean beauty" standards in the American market with strong guidelines on prohibited ingredients. They've also released sustainable packaging guidelines that give us an insights and what the market expectation regarding sustainability will be like. In a 15 minutes conversation with Mia
Sustainability in beauty: how much time do you have
I bet you can’t wait to be on a summer vacation? I don’t know about you, but I feel like this year, after yet other lockdowns, it would be nice to get out and breathe. To take a step back, and gain some perspective also on the year
Case Study - an interview with BYBI beauty
pioneering sustainability since the inception of its beauty brand, BYBI has been pushing the boundaries of innovations with the first beauty formula to launch with Bakuchiol extract (natural retinol-like), the first beauty brand to use ShellWorks, innovation bacteria-made compostable packaging, with their Glow Currant booster. Here is a live interview
Sampling - sachets
In this presentation we will cover the case of samples and how they are made, and which choices you can make to improve their environmental impact. We will cover flexible samples, cards and glass samples. LEARNING OBJECTIVES * To learn about the sampling possibilities available in the market * To increase knowledge
Summer vibes, frugal vibes
As we eat less, use less energy, how else can we reduce our energy consumption in the summer? Is it the same with beauty products? How can we reduce our impact on the environment? We still live in a paradigm based on a want-buy-discard mindset, and a lot of us
A sense of achievement
This week, the first re-sources cohort of beauty professionals is starting the “sustainable beauty packaging” course. It feels like a sense of achievement to release our content to our fellow pros. It was a year ago when I had the idea. Bringing sustainability, product development and innovation together in the
ready to be a pioneer?
Do you feel the same about your sustainability journey? That somehow you need to pioneer and push for it, but it’s scary at times, because you don’t know where to start? or how to tackle it properly? OK sustainability, it’s not about pioneering anymore as it’s
Sustainable packaging launch
Do you need to get answers about sustainable packaging and product development in beauty? Our masterclass explains how our packaging course can help you Thank you to everyone who attended our masterclass on sustainable packaging. Please sign up to our first course - PACKAGING We will launch the course on
sustainable beauty packaging masterclass
Need to get answers about sustainable packaging and product development in beauty? need answers to the constant critics?need to know which choices you should make about product development and sustainability? we are here to help marketing directors and brand owners make smarter choices about sustainable development. we cut through
You would think you'd know
When it comes to sustainability, we all think we know the drill. The reality might be more complicated than we think.There is no one solution that fits all, and it’s all about adapting your brand ethos to the best solution out there. But what is the best solution
Feeling duped?
You probably have noticed my recent post on LinkedIn about Apple and their new policy on advertising in the AppStore. They have also appointed a former Facebook ads manager to their marketing team. Under cover of privacy and data protection, Apple is creating an entire new paradigm for ads online.