what do consumers think and want
I was in a shop trying to understand what people are really looking for. I sat in a corner or kept wandering around, and I just observed. Silently. Patiently. And I asked a few questions. we are all consumers. what would you say? what is your genuine reason for purchase?
where to start with sustainability in beauty
When I challenged myself not to use any non-recyclable for a week, I found it hardly impossible on a daily basis to do anything – beauty routine, cooking, meeting people, traveling, and hardest of all SHOPPING. It comes as no surprise that daily food and beauty consumption create waste. Action = Impact.
happy?
I wasn’t sure whether to wish you a happy new year or not. Is it happy? Everybody was waiting for 2021 like the messiah, thinking that when 2020 was over, everything was going to be different… but in the early days of 2021 it’s already a hard lockdown
the #no non-recyclable #challenge
This week - 18-26 Sept - is the Global Goals Week towards the SDGs (sustainable development goals) brought online this year by the UN.To support this initiative, what if we decide NOT to use or even touch a product that is not currently recycled? Only then, we may understand