Packaging
Sustainable beauty packaging news and innovations. Turn your beauty and luxury portfolio into more sustainable solutions
3R applied to packaging: REDUCE
THE 3R APPLIED TO COSMETIC PACKAGING EXAMPLES OF 3R INITIATIVES * 1- REDUCE
Everything about the end of life of your beauty products
When it comes to waste, there is a lot of misinformation. Should you remove the cap of your packaging? Should you leave it on? Should you separate all the different parts? We often get asked a lot of questions about product development and recycling. Since beauty products can be very
Sustainability beauty and regulations/restrictions for packaging
The noose is tightening around beauty brands, and more precise decisions must be made in terms of product development and marketing claims. In the UK, from April 2022, all plastic packaging that does not contain 30% of PCR content will be taxed £200 per tonne. The tax applies to businesses
Keeping a competitive edge in sustainability and beauty?
As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge? You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable? Talking to a Beauty
what to wish for in 2022?
Happy New Year, all our best wishes for 2022.We wish you happiness, freedom and the fulfilment of long awaited dreams! We hope you didn’t make too many resolutions and avoided adding burden onto your shoulders. We’ve been through two tough years, so here’s to a better
The claims I won’t make in beauty and why
There are claims we can make easily because everybody understands or do they? It’s not clear what people understand or expect from your product or service. Making “green” claims is even more complex since it involves a lot of parameters. In other words, we need to understand why we
glass and the sustainable beauty quandary
Is it me or is it more and more confusing to know how to move to sustainable product development in beauty? I started to develop the course about a year ago, and I honestly think that it's getting more and more confusing for marketing professionals to make the
La plastique c’est fantastique, or is it?
Plastic is public enemy number 1. But is it realistic to remove it from our beauty ranges and think that all will be well, and everything will work smoothly? If we can’t live without plastic, what are the best solutions out there in beauty, and how to implement “cleaner”
Does moving to a sustainable beauty solution require bravery?
After the month of September, we’ve just been through, I don’t know if I have any more “energy” in me to keep going. And I’m not the only one, in every industry, all of my friends report the same feeling… …. September was like a storm. With all
What a week
What a week, we’ve just seen at LuxePack Monaco! It was all about sustainability and we were able to scout amazing innovations from luxury packaging suppliers. I have mixed feelings about the week just passed. One is full of hope about the future as everybody is embracing sustainability but
Meeting again
At long last we are able to meet again! And everybody seems to be enjoying it. I think it’s great to gain human contact again. There is some adapting to do but it goes the same for any “new” thing right. During the summer we took a well deserved