latest innovations in beauty packaging and sustainability
To ensure elegant and memorable packaging, decorations are an essential part of the finished cosmetics goods. Yet depending on the technology used at manufacturing, the environmental footprint can vary greatly. Indeed it is important to differentiate a beauty brand at point of sale from its competitors and moreover for the
Imagine a lipstick refill where the cartridge does not carry any mechanism. Or imagine a cream jar that houses a refill made of moulded pulp? This is the inventive design created by Morrama, an agency based in London. The team is behind some of the most resounding launches like Wild
Everyone visiting Bologna will tell you that the food is amazing, and so is the beauty exhibition. The 54th edition of Cosmoprof Worldwide Bologna welcomed over 250,000 stakeholders, coming from 153 countries, who had the chance to discover the latest news for the sector. While visiting the halls dedicated
Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led
Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back
A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words,
With restrictions increasing around packaging, especially with the latest EU Green Deal with the clear intention to " putting an end to wasteful packaging, boosting reuse and recycling", Europe is setting ambitious targets. This in addition to the already higher materials and transportation costs, and the added pressure on
This year again " sustainability " was a key buzz word. It's not even a trend anymore but a market requirement. Anybody launching a new product on the market as to input some sort of sustainable option into its innovation whether through material or format. In this article
Sustainability is not just a buzz word but an actual requirement for brands globally. Consumers are demanding it! The beauty industry has taken up the challenge head on with new ideas and innovations which are now invading the market, and more will come. It’s only the beginning. Sustainability brings
KEY LEARNING OBJECTIVES * To gain an understanding of the waste hierarchy and application to the beauty industry * To gain knowledge of the application of the 5Rs - Re-duce for different sustainable materials * To gain knowledge of the application of the 5Rs - Re-use - refillable applications * To gain knowledge of
In this presentation we will show you the innovations coming from suppliers of beauty solutions. We will focus on the 3R’s (reduce, reuse, recycle) to help you classify the innovations. Some innovations are more recent than others, and we have selected the one we deem interesting in terms of
After luckily visiting the latest packaging trade shows, in Paris, in June, and we went there in train, so whoop, whoop for our carbon impact, here is a little summary of what we found. Let us know what you think and feel free to share ! Mini mascara by Cinqpats Samples