Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways.
This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands, split into the 4R’s - Reduce, Reuse, Recycle and Recover.
In part three, Recycle, we highlight packaging featuring recycled materials as well as the latest retailers offering in-store recycling schemes.
Made with Recycled or Recycled Contents
The Body Shop
The Full Flowers range includes four eau de parfums - Full Orange Blossom, Rose, Iris and Ylang Ylang. The bottle is made from recycled glass, with a cap designed to be more sustainable - it is made from naturally renewable wood and cork.