Packaging

Sustainable beauty packaging news and innovations. Turn your beauty and luxury portfolio into more sustainable solutions

Eva Lagarde
Members Public

How creative design can enhance consumer experience while ensuring sustainability

Sustainable beauty shouldn’t be at the expense of experience and efficiency. Creativity and design ensure consumer engagement in more sustainable packaging solutions.


Theresa Yee
Members Public

Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 3 - Bio Inspiration

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Read on to discover the latest packaging concepts in our final series, which


Theresa Yee
Members Public

Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to


Theresa Yee
Members Public

Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into


Eva Lagarde
Members Public

Eco-desirability as a source of inspiration in beauty innovation

Looking at the beauty market and the appetite for sustainable solutions, consumers are still widely attracted by luxury and experience, primarily. Developing a good product for the planet is a requirement, but not at the expense of an enjoyable experience. Green, often tagged as less attractive, is now getting a


Eva Lagarde
Members Public

New EU rules to reduce, reuse and recycle packaging

On Wednesday 24th April 2024, The European parliament adopted new measures to make packaging more sustainable and reduce packaging waste in the EU. The regulation, which aims to tackle constantly growing waste, harmonise internal market rules and boost the circular economy, was approved with 476 votes in favour, 129 against


Annemarie Kruse
Members Public

Beauty sustainability in Malaysia

The plastic paradigm - necessary/evil? For the majority of European consumers, living sustainably almost always means consuming as little plastic as possible – shopping at zero waste/bulk product stores, for example, or avoiding beauty and food products that are packaged in plastic. In fact, for many people, plastic material


Eva Lagarde
Members Public

The PPWR and its impact on packaging for the cosmetics industry

In a recent interview with Gilles Swyngedauw, VP CSR at Albéa Cosmetics & Fragrance, we uncovered the new Directive on Packaging and Packaging Waste and its impact on beauty products. The European Commission is setting new EU-wide rules on packaging (as first published its proposal on 30th November 2022) ,” to


Sarah Derdouri
Members Public

The French regulatory framework for green claims

Protecting consumers against greenwashing is a priority for European and French legislators. Although European authorities are working on a single framework, currently there is not yet a specific regulation for green claims in the European Union. That’s why each Member State can have its own specificities. In France, two


Claudie Guérin - Arcade Beauty
Members Public

How Science Based Targets can help set clear targets for the reduction of carbon emissions

According to a Quantis report on the future of beauty, 65% of consumers are interested in reducing their environmental footprint. This picture was taken in 2020, chances are that this figure has increased since! Environmental footprint is a very broad term though. What does it really mean, and how can


Eva Lagarde
Members Public

European Green Deal: Putting an end to wasteful packaging, boosting reuse and recycling

Today, the Commission is proposing new EU-wide rules on packaging, to tackle this constantly growing source of waste and of consumer frustration. On average, each European generates almost 180 kg of packaging waste per year. Packaging is one of the main users of virgin materials as 40% of plastics and


Eva Lagarde
Members Public

Shall we look for convenience first when developing refillable beauty?

The economic model of beauty products on the market is based on innovation appeal. In other words, we mostly attract consumers with newness to invite them to purchase our products. In an effort to become more sustainable, and in order to follow upcoming regulations (AGEC law in France for instance)