News & Insights
Sustainable Beauty Innovations
Gen Z’s “manifesto for change” calls beauty brands to take action on sustainability.
When it comes to sustainability, we tend to think that younger generations are either careless or activists. A recent survey by the British Beauty Council, Sephora, and UNiDAYS (3,533 UK students from January 5th to 7th, 2026) revealed that students have a strong interest in being conscientious about beauty
Why playful packaging & gentle application ruled PPW 2026
Paris Packaging Week (PPW) returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe.
this is not paper
sustainability is a very complex issue. by making shortcuts in our marketing, thinking that it's too long to educate consumers, and that we don't have the #time and space to do so, consumers assume things... and the backlash can be much worth than the well intended
are you eco anxious
quick, quick, quick…. find a solution, make a decision and implement it….. aaarrgghh! But how to make a wise decision when you don’t have all the information you need. When it comes to plastics for instance, you may move to recycled material or components into your current packaging. But
when is enough, enough?
The pressure is on when it comes to moving to “greener” options... how do you deal with it? Although the latest report of the Ellen MacArthur Foundation shows that companies are taking steps towards sustainability, there is a lot to be done, especially in the beauty industry: “ significant advances have
is too much information, transparency?
I was at a Malaysian restaurant this weekend with my good friend Marie. We both love southeast Asian food. It’s been such a long time since I went there - with covid and else - that I didn’t know what to pick. And when my food arrived I
what do consumers think and want
I was in a shop trying to understand what people are really looking for. I sat in a corner or kept wandering around, and I just observed. Silently. Patiently. And I asked a few questions. we are all consumers. what would you say? what is your genuine reason for purchase?
where to start with sustainability in beauty
When I challenged myself not to use any non-recyclable for a week, I found it hardly impossible on a daily basis to do anything – beauty routine, cooking, meeting people, traveling, and hardest of all SHOPPING. It comes as no surprise that daily food and beauty consumption create waste. Action = Impact.
happy?
I wasn’t sure whether to wish you a happy new year or not. Is it happy? Everybody was waiting for 2021 like the messiah, thinking that when 2020 was over, everything was going to be different… but in the early days of 2021 it’s already a hard lockdown
the #no non-recyclable #challenge
This week - 18-26 Sept - is the Global Goals Week towards the SDGs (sustainable development goals) brought online this year by the UN.To support this initiative, what if we decide NOT to use or even touch a product that is not currently recycled? Only then, we may understand
