From brand closures to reselling at explosive prices, what is the reality of the current market? Still vibrant, still bringing creative ideas to life. The Beauty market continues to attract fervent entrepreneurs in the pursuit of releasing yet another miracle product on the market. But what makes or breaks a
A recent survey from IFOP (Sociovision) and Luxus+ was released at the Luxeperience event in Paris, revealing the updated profiles of luxury buyers and providing insights into why and how they purchase luxury items. From luxury experiences to physical products, consumers are seeking authenticity, creativity, and interactivity. What defines the
This week, the first re-sources cohort of beauty professionals is starting the “sustainable beauty packaging” course. It feels like a sense of achievement to release our content to our fellow pros. It was a year ago when I had the idea. Bringing sustainability, product development and innovation together in the
Do you feel the same about your sustainability journey? That somehow you need to pioneer and push for it, but it’s scary at times, because you don’t know where to start? or how to tackle it properly? OK sustainability, it’s not about pioneering anymore as it’s
Why are we doing this. Why are we making our beauty packaging more sustainable.
WHAT YOU WILL LEARN WITH THIS REPORT * To understand why we need to create sustainable packaging * To understand a Life Cycle Assessment from a top down approach * To learn about a case study LCA of plastic packaging * To be able to understand different sustainable beauty packaging materials including PCR, Biomaterials,
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 Perceptions In this article, we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is
The Macro picture What do consumers think about sustainability? What are the emerging trends in packaging that can deliver on sustainability and competitive brand value? What are the consumer barriers to sustainable behaviour and how can brands help overcome them? This is a 4-part report * The Macro Picture - Part
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES BUT DO CONSUMERS REALLY ACT? One of the most fundamental challenges with