News & Insights
Sustainable Beauty Innovations
Gen Z’s “manifesto for change” calls beauty brands to take action on sustainability.
When it comes to sustainability, we tend to think that younger generations are either careless or activists. A recent survey by the British Beauty Council, Sephora, and UNiDAYS (3,533 UK students from January 5th to 7th, 2026) revealed that students have a strong interest in being conscientious about beauty
Why playful packaging & gentle application ruled PPW 2026
Paris Packaging Week (PPW) returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe.
Post Clean Beauty, or just a new turn? - part 2
So, the concept of Clean beauty is shifting… From Clean Beauty…To Conscious Beauty
Post Clean Beauty, or just a new turn? - part 1
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. Why are we moving towards clean beauty 3.
Introduction & Definition of sustainable beauty claims
The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims:
Waterless formulation
While indeed efforts are regularly made to reduce carbon footprint and curb plastic pollution, we should not disregard water, present in more than 80% of most formulas, and which is not an unlimited resource.
Post Clean Beauty, or just a new turn?
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. In less than 5 years, the clean beauty
Sustainable beauty packaging trends 2023. The year of renewal.
Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back
It's coming
I don't know if you read what I mentioned in my last article of 2022, but I found that accessible beauty didn't make much progress last year. Brands are proving me wrong. 2023 is starting with a bang! A few innovations have been released in the
Climate Change, Pollution or Resources Depletion: which one do you want to address?
There is no denying that the planet is going through a massive climate change with rising temperatures in summer and cold storms in winter… and weather will keep showing unusual activity with the El Niño phenomenon, so prepare for another hot summer after the freezing storm this winter in the
How to make luxury beauty products more sustainable. A case study with Meiyume
A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words,
40 years in the making. How DAVINES sustainability vision is taking shape.
We were lucky to visit the Davines headquarters in 2022, and were impressed by the true sustainable commitments of the haircare brand, and thought it was worth giving our members a bit of information as a case study, for best-in-class sustainable beauty. Davines, is the company that has the words
It ain't over till it's over
With restrictions increasing around packaging, especially with the latest EU Green Deal with the clear intention to " putting an end to wasteful packaging, boosting reuse and recycling", Europe is setting ambitious targets. This in addition to the already higher materials and transportation costs, and the added pressure on
Biotechnologies: the future of natural cosmetics?
In a beauty market where the demand for natural formulas has grown significantly, sustainable sourcing and environmental preservation have become key issues. What if reproducing nature's resources in a laboratory was the solution to guarantee the sustainability of the planet's resources? The need to adapt The
