News & Insights
Sustainable Beauty Innovations
Nearly a quarter of the population continues to maintain their eco habits - reveals Worldpanel
In its latest "Who Cares? Who Does? Sustainability 2025" report, now in its 7th year, Kantar Worldpanel examines the gap between consumer concern for sustainability and their actual actions.
Coty is driving ingredients transparency and decarbonisation, as stated in its 2025 sustainability report
In their move towards increasing sustainability, Coty is " proving that sustainability and desirability can coexist and elevate one another " as stated by CEO, Sue Nabi, in Coty's latest sustainability report "Beauty that lasts". In 2025, the beauty giant has "reimagined BOSS The Scent
UK Environmental Claims Legislative and Regulatory Landscape
As we shift towards a circular economy and a more environmentally conscious consumer, the demand for products that have a lesser or even beneficial impact on the planet has dramatically increased. Whilst this is a change for good, some ‘green claims’ practices have led to greenwashing and misleading claims. The
Which materials for sustainable packaging?
When discussing sustainable packaging, the choice of material is often one of the first question asked. And in the age of environmental awareness, conscious consumers and engaged brands tend to incline towards material that have a green image like paper or glass. But the reality is that it’s not
The beauty consumer & sustainability trends - part 3: key trends
In part 3, we highlight 10 sustainable beauty trends to keep on your radar - from dissolvable packaging and refillable to lab-grown ingredients and waterless formulas. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour (part 2)
The beauty consumer & sustainability trends - part 2: new attitudes & behaviours
What does sustainability mean to consumers in the post-pandemic world? In part 2 of our beauty consumer & sustainability series, we highlight the new desires, priorities, and motivations to buying sustainable products as well as the barriers. This is a 4-part report about sustainability & consumers trends * Introduction - HERE
The beauty consumer & sustainability trends - part 1: macro trends
In part one of our beauty consumer and sustainability series, we outline five of the biggest macro trends in sustainable beauty - from 360 transparency to all-inclusive beauty. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour
The Beauty Consumer & Sustainability 2023
What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1)
Post Clean Beauty, or just a new turn? - part 3
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. How can brands leverage it? Consumer expectations and
Post Clean Beauty, or just a new turn? - part 2
So, the concept of Clean beauty is shifting… From Clean Beauty…To Conscious Beauty
Post Clean Beauty, or just a new turn? - part 1
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. Why are we moving towards clean beauty 3.
Introduction & Definition of sustainable beauty claims
The world of sustainability and marketing claims are full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? In this article you'll learn the basics of green claims:
Waterless formulation
While indeed efforts are regularly made to reduce carbon footprint and curb plastic pollution, we should not disregard water, present in more than 80% of most formulas, and which is not an unlimited resource.
Post Clean Beauty, or just a new turn?
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. In less than 5 years, the clean beauty
