Was it a coincidence?
Sometimes we create innovation by mistake. Think about food. ”Tarte Tartin” and “Eton Mess” for instance were both kitchen catastrophes and turned out to be popular recipes replicated ever and ever in households and fancy restaurants. So, where am I getting at? I wondered if in your exploration towards a
It’s about rights
Gender equality today for a sustainable tomorrow Today is not just about women’s day, but about RIGHTS, and EQUAL rights. This year’s theme from the United Nations is about “ Gender equality today for a sustainable tomorrow”. A recent survey by the UN indicates that “ 80% of people displaced
Everything about the end of life of your beauty products
When it comes to waste, there is a lot of misinformation. Should you remove the cap of your packaging? Should you leave it on? Should you separate all the different parts? We often get asked a lot of questions about product development and recycling. Since beauty products can be very
Sustainability beauty and regulations/restrictions for packaging
The noose is tightening around beauty brands, and more precise decisions must be made in terms of product development and marketing claims. In the UK, from April 2022, all plastic packaging that does not contain 30% of PCR content will be taxed £200 per tonne. The tax applies to businesses
Five misconceptions about sustainability in beauty
Developing a more sustainable beauty product can be more challenging than you think, and I see a lot of misconceived ideas in the market. - Glass or Aluminium are better than plastic - 100% PCR material is easy to achieve - Carbon positive or negative is a great way to
Do you need constraints to be creative in sustainability for beauty
The things I hear most about sustainability is that it's costly, complex, and brands will lose their competitive edge if they don’t engage in current trends. But jumping on the bandwagon can have dire consequences. What if you develop or build a solution that seems the most
Keeping a competitive edge in sustainability and beauty?
As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge? You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable? Talking to a Beauty
what to wish for in 2022?
Happy New Year, all our best wishes for 2022.We wish you happiness, freedom and the fulfilment of long awaited dreams! We hope you didn’t make too many resolutions and avoided adding burden onto your shoulders. We’ve been through two tough years, so here’s to a better
The claims I won’t make in beauty and why
There are claims we can make easily because everybody understands or do they? It’s not clear what people understand or expect from your product or service. Making “green” claims is even more complex since it involves a lot of parameters. In other words, we need to understand why we
Need to learn what to do first to prevent climate change?
As a marketing professional you need to make decisions on matters you don’t really master yet! You’re not an environmentalist or a packaging technologist, yet, you have the final say. Why can’t you get 100% PCR materials? Why couldn’t you use refillable packaging? or isn’t
Better sustainable beauty marketing claims
Marketing claims are getting more pressured by new legislation every day. Formulas have a very strict array of regulations, and when it comes to packaging it seems that we are entering a dangerous territory as well. There are the claims that the public won’t hear anymore. Or that it
Which side are you on, when it comes to conscious consumption
Are you pro Black-Friday, meaning that we all need an extra offer (as a consumer), and extra cash into the business (as a brand)? Or are you against it as it pushes for consumption and unhealthy behaviour. It’s a hard one to pick, because it's NOT the