According to a Quantis report on the future of beauty, 65% of consumers are interested in reducing their environmental footprint. This picture was taken in 2020, chances are that this figure has increased since! Environmental footprint is a very broad term though. What does it really mean, and how can
Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led
A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words,