Market & Trends
Case Study - an interview with Credo Beauty
Credo beauty has been setting "clean beauty" standards in the American market with strong guidelines on prohibited ingredients. They've also released sustainable packaging guidelines that give us an insights and what the market expectation regarding sustainability will be like. In a 15 minutes conversation with Mia
Packaging Trends - a consumer view - Part 3
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 Perceptions In this article, we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is
Packaging Trends - a consumer view - Part 1
The Macro picture What do consumers think about sustainability? What are the emerging trends in packaging that can deliver on sustainability and competitive brand value? What are the consumer barriers to sustainable behaviour and how can brands help overcome them? This is a 4-part report * The Macro Picture - Part
Packaging Trends - a consumer view - Part 4
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES BUT DO CONSUMERS REALLY ACT? One of the most fundamental challenges with
Packaging Trends - a consumer view - Part 2
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 7 SUSTAINABLE SHIFTS The consumer trends towards more sustainable products have opened up new market possibilities and
Feeling vulnerable?
As lockdown is lifted in London this week, most of us here are feeling vulnerable about social interactions. And we don't know how to behave anymore. I feel like I'm an alien in any given social situation. And I'm a social animal so not
the value of beauty
Is the value of beauty in the economic wealth it generates, or the well-being it provides? Does it have to be one or the other? What if the true value of beauty was its legacy. What impact would you like to leave on our planet? re-sources is a new tool
are you eco anxious
quick, quick, quick…. find a solution, make a decision and implement it….. aaarrgghh! But how to make a wise decision when you don’t have all the information you need. When it comes to plastics for instance, you may move to recycled material or components into your current packaging. But
what do consumers think and want
I was in a shop trying to understand what people are really looking for. I sat in a corner or kept wandering around, and I just observed. Silently. Patiently. And I asked a few questions. we are all consumers. what would you say? what is your genuine reason for purchase?