Market & Trends
Five sustainable beauty packaging trends - 2022
As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no
It’s about rights
Gender equality today for a sustainable tomorrow Today is not just about women’s day, but about RIGHTS, and EQUAL rights. This year’s theme from the United Nations is about “ Gender equality today for a sustainable tomorrow”. A recent survey by the UN indicates that “ 80% of people displaced
Which side are you on, when it comes to conscious consumption
Are you pro Black-Friday, meaning that we all need an extra offer (as a consumer), and extra cash into the business (as a brand)? Or are you against it as it pushes for consumption and unhealthy behaviour. It’s a hard one to pick, because it's NOT the
Is your sustainable beauty strategy including diversity?
This week we’ve seen a bit more news about diversity, ageism and accessibility. I think that one can’t really be sustainable in beauty if he/she’s not thinking about diversity. We tend to develop new products in beauty with sustainability in mind with a focus on materials
Case Study - interview with Beauty Kitchen
Co-founded by Jo Chidley, Beauty Kitchen launched the first zero waste program with "Return, Refill, Repeat" scheme in the UK. They've created a return by Post or in-store refill taking care of the entire logistic - collecting, cleaning and transporting empties - and working with brands
Case Study - an interview with Credo Beauty
Credo beauty has been setting "clean beauty" standards in the American market with strong guidelines on prohibited ingredients. They've also released sustainable packaging guidelines that give us an insights and what the market expectation regarding sustainability will be like. In a 15 minutes conversation with Mia
Packaging Trends - a consumer view - Part 3
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 Perceptions In this article, we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is
Packaging Trends - a consumer view - Part 1
The Macro picture What do consumers think about sustainability? What are the emerging trends in packaging that can deliver on sustainability and competitive brand value? What are the consumer barriers to sustainable behaviour and how can brands help overcome them? This is a 4-part report * The Macro Picture - Part
Packaging Trends - a consumer view - Part 4
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES BUT DO CONSUMERS REALLY ACT? One of the most fundamental challenges with
Packaging Trends - a consumer view - Part 2
This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 7 SUSTAINABLE SHIFTS The consumer trends towards more sustainable products have opened up new market possibilities and
Feeling vulnerable?
As lockdown is lifted in London this week, most of us here are feeling vulnerable about social interactions. And we don't know how to behave anymore. I feel like I'm an alien in any given social situation. And I'm a social animal so not
the value of beauty
Is the value of beauty in the economic wealth it generates, or the well-being it provides? Does it have to be one or the other? What if the true value of beauty was its legacy. What impact would you like to leave on our planet? re-sources is a new tool