Market & Trends
Is sustainability ugly? A designer viewpoint.
The beauty industry has implemented more and more sustainable solutions within the last 2 to 3 years. The covid period has highlighted consumers' interest for cleaner, greener and healthier products. But it seems now that with the economic crisis and the general anxiety created within the market consumers do
Refillution - refillable beauty revolution
A new five-part report, available on specific subscription, detailing the state-of-play in the refillable beauty segment. Will refill become the norm in beauty? What brands have been doing successfully or not? 1 - Refillution - Global Picture & Market Figures 2 - Regulatory Update 3 - Consumers Expectations & Market
Guide Beauty, how universal design is becoming a competitive advantage
We met with founder Terri Bryant who developed the beauty brand Guide Beauty from her own experience as a makeup artist diagnosed with Parkinson's disease. She went on a journey to develop an inclusive makeup range with easy-to-handle tools that help application. In this article we hope to
Garancia, joining forces with Pharma-Recharge
This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:
Sepia: making skincare clinical trials more inclusive
With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones. Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience
Pharma-Recharge, a refillable beauty initiative in French pharmacies
Launched in June 2023, the pharma-recharge initiative is led by 5 brands which are mainly distributed in pharmacies. WIth Garancia (Unilever Prestige), Bioderma (NAOS), Pierre Fabre, La Rosée and Mustela (Laboratoires Expanscience), the initiative intends to release a refillable beauty format accessible to all in the french extensive pharmacy network
ARTDECO, a refill-native make-up brand?
This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:
Beauty & Diversity 2024: Brands & Product Trends - Part 2
This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. In part 2 of this series, we take a look at some of the key emerging trends and highlight the top beauty and wellness brands
Beauty & Diversity 2024: Market & Consumer Insights - Part 1
This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. Part 1 focuses on what's happening currently in the beauty diversity space with consumer insights and data, plus the key considerations all beauty
Sustainable formulation Innovations: Brands
This report showcases all the latest beauty launches in 2023 - from luxury to mass brands in the sustainability space - with a focus on “green” formulations. We have split the report into the following sections: 1. RECREATE: lab-grown ingredients using biotechnology 2. REDUCE: waterless beauty products and single-dose skincare
Beauty sustainability in Malaysia
The plastic paradigm - necessary/evil? For the majority of European consumers, living sustainably almost always means consuming as little plastic as possible – shopping at zero waste/bulk product stores, for example, or avoiding beauty and food products that are packaged in plastic. In fact, for many people, plastic material
Eclo Beauty on how regenerative sourcing is helping the beauty industry
Launched in 2022, Eclo Beauty is a 100% natural makeup line focused on regenerative sourcing following a 2 years development. Eclo was initially launched in France on Ulule with + 3000% of the target and has been available in beauty retail stores in France since July 2022. The brand is also