Beauty & Diversity 2024: Brands & Product Trends - Part 2

Theresa Yee

This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns.

In part 2 of this series, we take a look at some of the key emerging trends and highlight the top beauty and wellness brands to watch that are innovating in this space.

This report is part of the diversity and inclusivity in the beauty industry series, which includes the following:

  • Beauty & Diversity 2024: market & consumer insights - part 1 - HERE
  • Beauty & Diversity 2024: brands & product trends - part 2 - HERE
  • Accessible Beauty: the new priority in inclusivity - HERE
  • Age-Inclusive Beauty - in progress

Melanin skincare 

woman holding green leaf
Photo by Rachel McDermott / Unsplash

A naturally occurring pigment, melanin is the determining factor in skin colour. Skin tones differ based on melanin density within skin cells.  The more melanin you produce, the darker your eyes, hair and skin tone. 

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