Gems
News about Indie Beauty Brands. We called them "Gems" on the market. Little "pépites" that are bringing inspirational innovations on the market with regards to sustainability. Sustainable Innovations. Sustainable Beauty. Indie Beauty.
Neo By Nature aims to new horizons all the way to Antarctica
After a successful rebranding at the end of 2023, Neo by Nature is now aiming further afield and just released a partnership with the French Polar Institute at the ends of the world. Neo by Nature is the story of Paulin and Hector, two cousins from the south-west of France,
Guide Beauty, how universal design is becoming a competitive advantage
We met with founder Terri Bryant who developed the beauty brand Guide Beauty from her own experience as a makeup artist diagnosed with Parkinson's disease. She went on a journey to develop an inclusive makeup range with easy-to-handle tools that help application. In this article we hope to
From consumer brand to B2B services, how Hello Biome is supporting A better beauty through the science of microbiome.
In late 2018, Dr Elsa Jungman started a project to develop a minimalist skincare line based on the science of microbiome to fill the gap in the market. The beauty brand was launched in late 2020, during an election and the second wave of COVID lockdown, so it was challenging
Sepia: making skincare clinical trials more inclusive
With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones. Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience
Mimétique or using biomimetics to enhance the skin properties
Mimétique is the French skincare brand that works on imitating the skin's natural activity so it can regenerate it. It's the new generation of French dermocosmetics 3.0 using the concept of biomimetism. Backed by science, MIMÉTIQUE is changing the codes of traditional cosmetics with its
Romilly Wilde and the Science of Beauty
This week, we met with the founder of biotech beauty brand Romilly Wilde, Susie Willis, who started the project back in 2016, when very little was developed in green science. Green science or Biotech was already existing but it wasn’t as trendy as it has become now, and finding
What does sustainability mean to M.A.C cosmetics?
During MakeUp in NewYork 2023 we met with Sebba Alqetrani, who is Director of Sustainability and Packaging. Estee Lauder Cies has a strong commitment to sustainability and M.A.C Cosmetics, a brand known for its unique equity and commitment to creative beauty, has embedded sustainability into its core values
Doucé, a Franco-Chinese brand to conquer the kids space in China, France and elsewhere
We met the founder of Doucé, Natacha Tarascon at Cosmoprof Asia last November. Originally from Montpellier, Natacha worked for Pierre Fabre, Bioderma and Nuxe, in Latin America, the Middle East, Hong Kong, and Shanghai in the last nine years where she founded Doucéa. The brand is available in France, China
Nerra - Embracing ancient rituals to tap into holistic beauty
NERRĀ which stands for New Era Responsibility is the new indie brand to set foot in America and is bringing the ritual of the hammam to urban consumers for a focus on time and self-care. The body care prestige brand is releasing a Body Cleansing Ritual with a four-step bathing
TiL: 4 years of development around the Linden tree - uncovering nature’s wealth
When sisters & cosmetics professionals Sylvie and Odile Polette decided to explore the benefits of the Linden tree they did not expect to uncover so many actives and benefits applicable to a beautycare line. And TiL was born (TiL means Linden tree in old French) after 4 years of rich
Eclo Beauty on how regenerative sourcing is helping the beauty industry
Launched in 2022, Eclo Beauty is a 100% natural makeup line focused on regenerative sourcing following a 2 years development. Eclo was initially launched in France on Ulule with + 3000% of the target and has been available in beauty retail stores in France since July 2022. The brand is also
Maison Sabé-Masson or when a soft perfume house is given a new breath
Founded by Isabelle Masson as an ode to purity in perfumery, the Maison Sabé Masson launched an innovative concept of perfume with skincare attributes, in solid or liquid format, for a gentle glide on the skin. “ As a girl, I would sit at my mother's dressing table and