Gems
Gems on the market. Little "pépites" that are bringing inspirational innovations on the market with regards to sustainability.
Nerra - Embracing ancient rituals to tap into holistic beauty
NERRĀ which stands for New Era Responsibility is the new indie brand to set foot in America and is bringing the ritual of the hammam to urban consumers for a focus on time and self-care. The body care prestige brand is releasing a Body Cleansing Ritual with a four-step bathing
TiL: 4 years of development around the Linden tree - uncovering nature’s wealth
When sisters & cosmetics professionals Sylvie and Odile Polette decided to explore the benefits of the Linden tree they did not expect to uncover so many actives and benefits applicable to a beautycare line. And TiL was born (TiL means Linden tree in old French) after 4 years of rich
Eclo Beauty on how regenerative sourcing is helping the beauty industry
Launched in 2022, Eclo Beauty is a 100% natural makeup line focused on regenerative sourcing following a 2 years development. Eclo was initially launched in France on Ulule with + 3000% of the target and has been available in beauty retail stores in France since July 2022. The brand is also
Maison Sabé-Masson or when a soft perfume house is given a new breath
Founded by Isabelle Masson as an ode to purity in perfumery, the Maison Sabé Masson launched an innovative concept of perfume with skincare attributes, in solid or liquid format, for a gentle glide on the skin. “ As a girl, I would sit at my mother's dressing table and
New Beauty Brands you may have missed recently
Amongst the many launches, mergers and acquisitions, it can be hard to keep track of what's happening in the beauty market. Here is a quick recap of the brands that we’ve seen and that we think are bringing something different to the market, with a sustainable aspect
caliray: Redefining Creativity and Sustainability
Caliray has been pushing the boundaries of creativity and sustainability since the brand's inception. We think their story is interesting to demonstrate how sustainability can be fun and attractive. After all, as we wrote recently, beauty is about beauty daring to dream! Embracing Unfiltered Beauty Caliray embodies the
Making beauty packaging more accessible for everyone. An interview with Victoria Watts, founder of CyR.U.S.
This interview is part of an in-depth report about accessible beauty. Read more HERE When it comes to creating packaging that is accessible to everyone, Victoria Watts, founder of CyR.U.S., knows just how to do it. Watts has created a universal and intuitive solution that uses raised, tactile
40 years in the making. How DAVINES sustainability vision is taking shape.
We were lucky to visit the Davines headquarters in 2022, and were impressed by the true sustainable commitments of the haircare brand, and thought it was worth giving our members a bit of information as a case study, for best-in-class sustainable beauty. Davines, is the company that has the words
How Clarins is tackling transparency within the beauty sphere
With a pilot launch in the US market, Clarins has just released the Clarins TRUST platform with a focus on formulation transparency and discloses the origin of its natural ingredients backed by blockchain technology. T.R.U.S.T - which stands for Traceability, Responsibility, Uniqueness, Security & Transparency -
Case Study - interview with Beauty Kitchen
Co-founded by Jo Chidley, Beauty Kitchen launched the first zero waste program with "Return, Refill, Repeat" scheme in the UK. They've created a return by Post or in-store refill taking care of the entire logistic - collecting, cleaning and transporting empties - and working with brands
Case Study - an interview with Credo Beauty
Credo beauty has been setting "clean beauty" standards in the American market with strong guidelines on prohibited ingredients. They've also released sustainable packaging guidelines that give us an insights and what the market expectation regarding sustainability will be like. In a 15 minutes conversation with Mia
Case Study - an interview with BYBI beauty
pioneering sustainability since the inception of its beauty brand, BYBI has been pushing the boundaries of innovations with the first beauty formula to launch with Bakuchiol extract (natural retinol-like), the first beauty brand to use ShellWorks, innovation bacteria-made compostable packaging, with their Glow Currant booster. Here is a live interview